IFA2014 Beauty Stage Report

IFA2014 Beauty Stage Report
TONI&GUY Meets Panasonic Beauty

TONI&GUY Meets
Panasonic Beauty

Panasonic Beauty Hairstyling Shows were organized at Panasonic booth during 2014 IFA international consumer electronics trade fair held in Berlin, Germany.

TONI&GUY Meets Panasonic Beauty

The ‘styling-stage’ sessions were done in collaboration with TONI&GUY
global hairdressing network, featuring hands-on hair styling from their
eminent stylists using Panasonic nanoe hair dryer and hair straightener.

As well as showcasing expert techniques at work, the session successfully
demonstrated how Panasonic products and nanoe technology can enhance
the intrinsic beauty of all women.

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About TONI&GUY

TONI&GUY is a global hairdressing and training business founded in London, England
in 1963 by brothers Giuseppe (Toni) and Gaetano (Guy) Mascolo.
Driven by their philosophy of pushing the boundaries of hairdressing and delivering
creativity, quality and consistency to every client, now they have have over 420 salons
in 42 countries worldwide.

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On-Site Report

IFA2014 Beauty Stage Report

Styling Stage

Professional models together with volunteers models recruited among
visitors were invited on stage for a real-life experience to have their hair
pro-styled.

Regardless of whether the hair was dry, damaged, unruly or otherwise
affected, all hair issues faced by the models and audience were individually
addressed by the stylists with effective styling tips.

Both models and visitors were very pleasantly surprised by feeling how
nanoe products had moistened and softened their hair.

Styling Stage
Styling Stage

Model Feedback

IFA2014 Beauty Stage Report
Model Feedback
Model Feedback

I am so surprised. My hair looks
healthier and is much smoother!
And using this dryer I can have
the same result even at home!

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Model Feedback
Model Feedback

It's perfect! The effect is totally
different from my hairdryer at
home.

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Model Feedback
Model Feedback

My hair is very soft. It's
surprising that it was done so
easily.

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Model Feedback
Model Feedback

Very beautiful! Amazing! The
straightened hair looks
extraordinary!

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HAIRSTYLIST
HAIRSTYLIST

nanoe hair dryer and hair straightener are definitely very good products. I like also the fashionable color, it has many high quality features and most of all nanoe technology really amazed me. If you keep using it your hair will definitely change!

HAIRSTYLIST

HAIRSTYLIST

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George Demirtas / TONI&GUY

Academy Director
Over ten years of work experience in styling, shows, photo shootings and teaching
Best graduate of the final year of Käthe-Kollwitz Schule,
Offenbach am Main in 2005
TONI&GUY Art Director (since 2012)
Working closely with the international Toni&Guy Artistic Team
London Fashion Week 2010, 2011, 2012
On stage performance at Hairworld 2014 in Frankfurt am Main, at Get inspired 2013 in Mannheim and at Hair at Work 2012 in Mannheim