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LUMIX S Series: Full-Frame Without Compromise

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LUMIX S Series: Full-Frame Without Compromise
The New LUMIX S Series

The New LUMIX S Series

Take a first glimpse at what to expect:

1. Newly-developed 35 mm full-frame image sensor (approx. 47M for the S1R and 24M for the S1)
2. World's first*¹ support for 4K 60p/50p video recording in a full-frame Digital Single Lens Mirrorless camera
3. World's first*¹ full-frame camera equipped with Dual I.S. (Image Stabilization)
4. Double slot for XQD memory cards and SD memory cards
5. Rugged triaxial tilt LCD
6. L-Mount compatibility with lenses from Leica Camera*² and Sigma*²

*¹ As of September 25, 2018
*² "The L-Mount Alliance: a strategic cooperation between Leica Camera, Panasonic and Sigma"(announced on September 25, 2018 in Germany)

Read the full press release on our News site >


10 Years of Mirrorless Cameras - The Evolution of the S Series



10 Years of Mirrorless Cameras - The Evolution of the S Series

Watch the LUMIX evolution through the eyes of professionals

Panasonic introduced its first Digital Single Lens Mirrorless camera the LUMIX G1 to revolutionize the entire camera market in 2008.Since then, the company has been developing epoch-making cameras and lenses with cutting-edge features in a small package to defy old stereotype. As a pioneer of the industry, Panasonic is now ready to challenge the new field, a full-frame mirrorless camera system, to open a new chapter of LUMIX history.

L-Mount Alliance

L-Mount Alliance

Welcome to a new world of possibilities: the L-Mount, developed by Leica Camera, marks the start of a new era of creative freedom. Never before has one lens mount standard allowed for an almost limitless array of options in combining different interchangeable lenses with cameras featuring different sensor formats.

Leica Camera, Panasonic and Sigma are set to offer a user-friendly solution that will allow photographers to ‘mix and match’ any of the three manufacturers’ APS-C and full-frame cameras with any lens from each other’s product portfolios. Regardless of which combination you might choose: virtually all functional and qualitative characteristics of each respective system will be fully retained. The L-Mount thereby opens up an almost limitless spectrum of new creative possibilities.

Find out more >

LUMIX S Series: Full-Frame Without Compromise

FULL-FRAME WITHOUT COMPROMISE

PRESS RELEASE

PRESS RELEASE
PRESS RELEASE
PRESS RELEASE

Panasonic develops its first full-frame mirrorless camera:
Introduces LUMIX S Series with two inaugural models

New cameras are the world's firstfull-frame models to support 4K 60p/50p video recording, and also feature Leica Camera's L-Mount

Sydney, September 26, 2018 – Panasonic Corporation has developed two models of its first Digital Single Lens Mirrorless camera with a 35 mm full-frame image sensor, the LUMIX S1R and the S1. These models are the world’s firstii full-frame cameras to offer 4K 60p/50p video recording, and the Dual I.S. image stabilisation system. As the inaugural LUMIX S series models, Panasonic aims to release them on the global market in early 2019.

Scott Mellish, Product Marketing Manager, Imaging, Panasonic, said: “LUMIX continues to forge the way and set new directions in imaging with the announcement of the S Series. This marks a new era of growth and opportunity for LUMIX - with the S Series providing Panasonic with even greater reach into the world of the professional, while we continue to grow the highly-regarded G Series.

“Importantly for the photographer, Panasonic’s alliances with Leica Camera and Sigma see an impressive array of adaptor-free lenses available at launch.”

Prototypes of the new cameras are being unveiled at Photokina 2018 in Cologne, Germanyiii. The key features of the LUMIX S1R and S1 are as follows:

  1. Highly expressive detail and outstanding versatility achieved with the newly-developed 35 mm full-frame image sensor and image processing engine.
    (Effective pixels: approximately 47M for the S1R and 24M for the S1)
  2. World's first support for 4K 60p/50p video recording in a full-frame Digital Single Lens Mirrorless camera.
  3. World's first full-frame camera with Dual I.S. (Image Stabilisation), enabling handheld shots for dark or distant scenes that would previously have required a tripod or other equipment.
  4. A double slot for XQD memory cards and SD memory cards, the first for Panasonic; and a rugged triaxial tilt LCD, delivering ease of use and supporting professional photography and videography.
  5. Leica Camera's L-Mount, making it possible to use interchangeable lenses that meet the L-Mount specifications of the partnersiv Leica Camera and Sigma. Expressiveness is further enhanced by increasing options for interchangeable lenses.

Panasonic will also build a lineup of LUMIX S series compatible lenses, developing more than ten by 2020, including a 50 mm/F1.4 single focal length lens, 24-105 mm standard zoom lens, and 70-200 mm telephoto zoom lens.

In addition, for the LUMIX G series of Micro Four Thirds Digital Single Lens Mirrorless cameras, Panasonic has begun developing a LEICA DG VARIO-SUMMILUX 10-25 mm F1.7 lens that will achieve the world's firstv zoom with maximum aperture of F1.7 across the entire zoom range.

A NEW CHAPTER IN LUMIX HISTORY

For the 100 years since its founding in 1918, Panasonic has strived to help realise better lives for customers around the world by responding to their needs. With a vision of creating a new photo culture in the digital camera era, in 2008 Panasonic released the LUMIX G1, the world's firstvi Digital Single Lens Mirrorless camera. Over the ten years since then, Panasonic has continued to lead the industry with product innovations, such as the world's firstvii camera supporting 4K video recording; cameras equipped with the Dual I.S. (Image Stabilisation) system, combining stabilisation both inside the camera unit and the lens; and the world's fastest autofocusviii function using the company's proprietary DFD (Depth From Defocus) technology.

The LUMIX G Series GH5, G9, and GH5S cameras have gained a solid reputation among professionals and high-level amateurs across the world for the quality of their images and ability to capture the vitality and beauty of life.

Scott Mellish added: “Panasonic developed the G Series as a compact system, providing greater scope for photographers to work in challenging locations, with a lightweight kit to capture amazing travel and wildlife shots.

“Working closely with our users to further perfect the system, we developed enviable innovations such as 4K and Dual I.S. Now, we’re introducing these and other capabilities in a full-frame body to further revolutionise the world of the professional photographer. We’re excited about the opportunities the S Series will bring.”

The S Series has the user-friendliness and robustness essential for professional photography and videography; and incorporates an entire array of Panasonic technology refined over a century in the consumer electronics business and ten years developing Digital Single Lens Mirrorless cameras. This includes digital technology like image and signal processing, plus optical and heat dispersion technology and more. Panasonic’s LUMIX strategy will see the company continue to provide new value to customers through the unique features of the LUMIX G series; while also moving further into the professional market through the introduction of the full-frame LUMIX S series.

 

Notes:

i World's first support for 4K 60p/50p video recording in a full-frame Digital Single Lens Mirrorless camera. Regarding the inclusion of the Dual I.S. image stabilisation system, this is for a full-frame Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data.

ii World's first support for 4K 60p/50p video recording in a full-frame Digital Single Lens Mirrorless camera. Regarding the inclusion of the Dual I.S. image stabilisation system, this is for a full-frame Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data.

iii Photokina is a leading exhibition for the photographic and imaging industries (to be held through September 26 to September 29 in 2018, at the Koelnmesse in Cologne, Germany).

iv The L-Mount Alliance: a strategic cooperation between Leica Camera, Panasonic and Sigma (announced on September 25, 2018 in Germany)

v For an interchangeable lens for use with a Digital Interchangeable Lens System Camera. As of September 25, 2018 when announced in Germany, according to Panasonic data.

vi For a Digital Interchangeable Lens System Camera. As of September 12, 2008, according to Panasonic data.

vii The GH4 Digital Single Lens Mirrorless camera capable of 4K video (as a Digital Single Lens Mirrorless camera, as of February 7, 2014), and the GX8 Digital Single Lens Mirrorless camera with Dual I.S. onboard (as a Digital Interchangeable Lens System Camera, as of July 16, 2015), according to Panasonic data.

viii For a Digital Interchangeable Lens System Camera. As of November 8, 2017, according to Panasonic data.

• Leica is a registered trademark of Leica Microsystems IR GmbH.
• SUMMILUX and L-Mount are registered trademarks of Leica Camera AG.

LUMIX L-MOUNT LENS

LUMIX L-MOUNT LENS

More than 10 lenses will be released by 2020

More than 10 lenses will be released by 2020

INTRODUCTION VIDEO

INTRODUCTION VIDEO

LUMIX LIVE@Photokina 2018