CEO's Message

Quality of life improvements from the perspective of our customers

Through the changing eras, Panasonic has always prioritized people's lives first, actively working to provide infrastructure supporting use of electricity, easing the burden of housework through the evolution of consumer electronics, and developing energy-saving products.

Now in our present age, Panasonic is engaging with social challenges like carbon neutrality while contributing to a recycling-oriented economy, intending to enhance the quality of each person's life.

Panasonic Corporation aims to enhance the quality of our customers' lives in diverse lifestyle spaces, from consumer electronics, air conditioning and air quality, electrical equipment, to the cold chain. To be a company essential to your lifestyles and to society, we promote value-oriented corporate management based on future-centric and people-centric view. Future-centric view is an approach backcasting from the future to think of lifestyles and deal with social issues and global environmental problems.

People-centric view means prioritizing each individual customer to contribute to them.

We believe the foundation for this is for every one of our employees to work with pride and satisfaction in their jobs with the customers in mind.

We will accomplish this while focusing squarely on the social issues before us through programs such as Panasonic Green Impact involving the entire Panasonic Group. This is the essence of the Management Philosophy of our founder, Konosuke Matsushita, and will lead to truly enhancing the quality of people's lives.

Every member of Panasonic is part of a team seeking to do everything we can as best partners supporting each individual customer's lifestyles, to realize the well-being for people, for society, and for the Earth.

Panasonic Corporation
Chief Executive Officer (CEO) Masahiro Shinada 

MISSION

Life tech  &  ideas
"Life tech & ideas - For the wellbeing of people, society and the planet."

VISION

"We are the best partner of your life with human centric technology and innovation."

VALUE

"We nurture a way of thinking that has people's real needs at it's heart. We develop technology that blends seamlessly into our lives to create a better life. We encourage new, flexible ways of working to improve our operational excellence."

MISSION, VISION, VALUE

MISSION

Life tech  &  ideas
"Life tech & ideas - For the wellbeing of people, society and the planet. "

VISION

"We are the best partner of your life with human centric technology and innovation."

VALUE

"We nurture a way of thinking that has people's real needs at it's heart. We develop technology that blends seamlessly into our lives to create a better life. We encourage new, flexible ways of working to improve our operational excellence. "