Shared Philosophies

Share common value and pass the Olympic and Paralympic Movement to the future

Panasonic would like to share the passion and excitement of the Olympic and Paralympic Games with people all around the world powerfully. Panasonic’s aim is to support the Olympic and Paralympic Movement with its cutting-edge technology and carry it over into the future. Promotion by the Olympic and Paralympic Games to realize a more peaceful world through sport correspond to Panasonic's philosophy of "A Better Life, A Better World".

Major Solutions Supplied

We look back on Olympic and Paralympic solutions by year and host city, starting with Panasonic's first TOP-sponsored competition, Olympic Winter Games Calgary 1988.

We introduce the statistics, stories, and Panasonic's accomplishments at the Olympic Games through fun animation and infographics.

Worldwide Olympic Partner Logo and Worldwide Paralympic Partner Logo
PyeongChang 2018

Panasonic has, since the Olympic Winter Games Calgary 1988, supported the Games over 30 years as a TOP sponsor.

Panasonic supported initiatives for a new viewing style with 360-degree live cameras supplied to the venues of the Paralympic Games.

Rio 2016

As the Official Opening and Closing Ceremony Partner, supported the first Olympic Games in South America

Supported Rio 2016 Paralympic Games by delivering equipments as first Japanese partner of the International Paralympic Committee worldwide

Sochi 2014

Panasonic's Full HD video format AVC-Intra 100 helped achieve a digital media Olympics.

Supported the Sochi 2014 Olympic Winter Games through 10,000 surveillance cameras and various broadcasting equipment.

London 2012

Panasonic's cutting-edge 3D equipment and technology produced the first 3D Olympic Games.

Panasonic delivered full HD video equipment to the IBC and supported the distribution of video content compatible with the full HD standard to the venues of the Paralympic Games as well as all over the world.

Vancouver 2010

Panasonic delivered the P2HD Series news gathering system with solid-state memory to the IBC.

Delivered the excitement of the Paralympic Games to the world by supplying an extensive lineup of HD broadcasting equipment to the IBC, such as the "P2HD" series.

Beijing 2008

With a full lineup of HD equipment, Panasonic provided support in making all official recordings in full HD for the first time in the history of the Olympic Games.

In addition to delivering audio equipment and display units to the various venues of the Paralympic Games, Panasonic delivered HD broadcasting equipment to the IBC and provided support during the competitions.

Torino 2006

Supplied equipment to the IBC for 6 consecutive Olympic Games since Atlanta 1996.

Became the first Official Worldwide Paralympic Partner in support of the Paralympic Games.

Athens 2004

Equipment such as broadcasting digital cameras and monitors played an important role at the IBC and Olympic Games venues.

Supported the Athens 2004 Paralympic Games through the provision of a variety of equipment.

Salt Lake 2002

Based on the experience it has accumulated over the years, Panasonic delivered broadcasting systems that could be used without any issues in extremely cold environments at the Olympic Games.

Supported the Salt Lake 2002 Paralympic Winter Games through the provision of a variety of equipment.

Sydney 2000

The DVCPRO 50 format that was tested at the Olympic Winter Games Nagano 1998 became the official video recording format for the first time at the Olympic Games Sydney 2000.

Nagano 1998

In addition to the Olympic Games D-3 official video recording format, the DVCPRO format was tested for the first time.

Atlanta 1996

Panasonic became the prime contractor for the host broadcaster for the Olympic Games for the first time and provided full support from design to operations at the International Broadcast Center (IBC).

Lillehammer 1994
Barcelona 1992

D-3 became the official video recording format, achieving the first digital broadcast at the Olympic Games.

Albertvill 1992
Seoul 1988

Panasonic provided the MII video system to NBC to facilitate US broadcasting.

Calgary 1988

Panasonic provided equipment support at some of the broadcast stations for the first time as an Official Worldwide Olympic Partner.