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Experience Original Value in Japanese Culture

The lifestyles of people in Japan reflect wisdom and customs refined over centuries.
This refinement process has given rise to distinct types of cuisine, living spaces,
and beauty specific to Japan.

Healthy Food Culture

Healthy Food Culture

Fresh ingredients, preserved and prepared healthily and deliciously

The islands of Japan boast a rich variety of food sources, including fresh seafood and seasonal agricultural products. Traditional cooking techniques highlighted the characteristic flavour of each ingredient while retaining nutritional value, and today, these approaches to cooking ensure delicious everyday meals and contribute to health and longevity.

The islands of Japan boast a rich variety of food sources, including fresh seafood and seasonal agricultural products. Traditional cooking techniques highlighted the characteristic flavour of each ingredient while retaining nutritional value, and today, these approaches to cooking ensure delicious everyday meals and contribute to health and longevity.

Natural Beauty

Natural Beauty

Embracing the essence of simple, refined, natural beauty

As an esthetic of appreciation for the elegance to be found in simplicity and silence, wabi-sabi has a long tradition in Japan. This sense of valuing things just as they are and showcasing their natural beauty, of finding all things beautiful and deserving of affection, is a fundamental aspect of culture in Japan.

As an esthetic of appreciation for the elegance to be found in simplicity and silence, wabi-sabi has a long tradition in Japan. This sense of valuing things just as they are and showcasing their natural beauty, of finding all things beautiful and deserving of affection, is a fundamental aspect of culture in Japan.

Clean & Welcoming

Clean & Welcoming

Clean homes and fresh clothing, all with a focus on hygiene

The Japanese esthetic of cleanliness is rooted in a land of abundant water; native religious, educational, and social norms; the rhythms of daily life in Japan; an appreciation for social order; and a distinctive sense of beauty. Prizing pure water and cleanliness in the home are products of a culture that strives to purify not only living spaces, but the heart and mind as well.

The Japanese esthetic of cleanliness is rooted in a land of abundant water; native religious, educational, and social norms; the rhythms of daily life in Japan; an appreciation for social order; and a distinctive sense of beauty. Prizing pure water and cleanliness in the home are products of a culture that strives to purify not only living spaces, but the heart and mind as well.

Intricate Craftsmanship

Intricate Craftsmanship

Sophisticated work and attention to detail by skilled artisans

Japan’s culture of craftsmanship is the pursuit of technique and beauty through traditional skills, material and spiritual, transmitted over generations. Becoming a craftsman means not simply earning a living, but devoting one’s life to honing skills passed in secret from master to apprentice. This spirit of continuous refinement is the foundation of Japanese craftsmanship.

Japan’s culture of craftsmanship is the pursuit of technique and beauty through traditional skills, material and spiritual, transmitted over generations. Becoming a craftsman means not simply earning a living, but devoting one’s life to honing skills passed in secret from master to apprentice. This spirit of continuous refinement is the foundation of Japanese craftsmanship.

OMOTENASHI

OMOTENASHI

Providing guests with hospitality

Omotenashi requires wholehearted preparation to make guests comfortable and feel as welcome as possible. It is not simply a way of receiving guests, but a Japanese cultural expression of consideration and respect for others. Its origins are ancient, and it developed through a complex interplay of elements, including Shinto, the tea ceremony, and samurai society.

Omotenashi requires wholehearted preparation to make guests comfortable and feel as welcome as possible. It is not simply a way of receiving guests, but a Japanese cultural expression of consideration and respect for others. Its origins are ancient, and it developed through a complex interplay of elements, including Shinto, the tea ceremony, and samurai society.
Japan Quality

As a Japanese manufacturer, Panasonic imbues the design concepts and functioning of
each of its products with unique values nurtured in Japan.