Panasonic Appoints New Managing Director for its Life Solutions Business in the Region

Panasonic Appoints New Managing Director for its Life Solutions Business in the Region

Ito will spearhead the brand’s life solutions business, which includes air moving solutions, energy systems and electrical solutions for the Middle East, Africa and Pakistan market

Dubai, United Arab Emirates

Panasonic has announced the appointment of Eiji Ito as the new Managing Director for its life solutions company Panasonic Life Solutions Middle East & Africa (PLSMEA), a subsidiary of Panasonic Marketing Middle East and Africa (PMMAF). Ito is associated with the brand for over two decades and is expected to create a stronger foundation for growth of the life solutions business of Panasonic.

Ito took charge as the company’s MD effective from 1st April 2021 and will be responsible for driving synergies and growth of all business divisions in the region for Panasonic under the life solutions umbrella comprising Wiring Devices, LED Lighting Fixtures, Fire Alarm System and Indoor Air Quality (IAQ) solutions.

Ito brings with him rich experience in managerial roles, having spent most of his career in India and UAE Ito has held a variety of key leadership roles at various Panasonic offices and first joined Dubai Office in 2003 as Manager of sales & marketing for Beauty, Health care & Electrical Construction Material (ECM) solutions. Since then, he has worked in India and Hong Kong before joining the MEA regional HQ once again as the Sales Director for Panasonic’s ECM and IAQ divisions. He has played an essential role in driving the organization towards a world-class manufacturing and technological leader. He was appointed DMD (Deputy Managing Director) of the life solutions last year.

Commenting on his appointment, Ito said: “It is a great honor to serve the company as the Managing Director in the MEA region. Our business objective to strengthen life solutions offering in the region goes in line with the local demands, and we aim to solidify Panasonic’s Life Solution presence in the region.”

“We are already a household name offering life solutions with a wide array of products known for providing energy efficiency, clean air and safe power to make life better for our regional customers. Middle East and Africa is an important region for us, and my key focus as the reginal incharge will be to expand our market reach and serve our customers in line with our global vision to make human life simpler, safer and comfortable,” he added.


About Panasonic:
Panasonic Corporation is a global leader developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, and B2B sectors. The company, which celebrated its 100th anniversary in 2018, operates 528 subsidiaries and 72 associated companies worldwide and reported consolidated net sales of US68.72 billion for the year ended March 31, 2020. Committed to pursuing new value through collaborative innovation, the company uses its technologies to create a better life and a better world for customers. Learn more about Panasonic:

About Panasonic Marketing Middle East and Africa FZE (PMMAF):
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: