Panasonic awards the regional winners of STAR 2021 service competition

Panasonic awards the regional winners of STAR 2021 service competition

The winners were recognized for achieving self-imposed goals following a set of criteria established by the brand for service delivery

Dubai, United Arab Emirates

Panasonic Marketing Middle East and Africa (PMMAF) awarded the winners of Panasonic STAR (Spares, Technical Analysis and Reformation) Service Competition at the recently held Service conference with the theme CX through DX ((Enhancing Customer Experience Through Digital Excellence).

As part of the brand's efforts to reward excellence in after-sales service support, the STAR Service Team awards were presented to service partners in the Silver and Bronze categories. The silver award was presented to Almoayyed Commercial Services (Bahrain) and Easa Husain Al Yousifi & Sons Co. (Kuwait), while the Bronze award went to teams from companies including - Techserve (UAE), M.O.Alesayi Eletronics Co. Ltd. (Saudi Arabia), Sims Nigeria Limited (Nigeria), Fine Video (Karachi, Pakistan), Habib Electronics (Lahore, Pakistan), Mansha Brothers (Lahore, Pakistan), Shajani Service (Karachi, Pakistan) and Skil Electronics (Islamabad, Pakistan).

The STAR service competition was created to recognize excellence in service delivery and to support the ability of service partners in delivering quality services that enhance overall performance and customer satisfaction. The contest goals are set by the authorized service agents themselves following the terms and conditions set by Panasonic, with evaluations conducted at regular intervals to track their progress. Finally, the best performers are selected as winners.

"The competition was organized to choose the best performers who worked towards achieving Service Excellence in 2020. It allows us to recognize our partners who are a vital part of our service delivery and customer touchpoints. To support our partners, Panasonic is highly engaged and has invested in initiatives that not only enhance the customer experience but also help our partners and dealers deliver efficient service, which is in line with our global vision of making human life simpler, safer and comfortable, commented Anthony Peter - Director, Customer Service Division, PMMAF.

The winners were announced during Panasonic's first-ever online customer service conference, which also featured digital solutions for the enhancement of Panasonic service under the theme - CX through DX (Enhancing Customer Experience Through Digital Excellence). The virtual conference was attended by over 150 service and sales partners and stressed providing customers in the MEA region with 5-star  service that exceeds their expectations through services that are easily accessible to them.


About Panasonic:
Panasonic Corporation is a global leader developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, and B2B sectors. The company, which celebrated its 100th anniversary in 2018, operates 522 subsidiaries and 69 associated companies worldwide and reported consolidated net sales of 6,698.8 billion yen for the year ended March 31, 2021. Committed to pursuing new value through collaborative innovation, the company uses its technologies to create a better life and a better world for customers. Learn more about Panasonic:

About Panasonic Marketing Middle East and Africa FZE (PMMAF):
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: