Panasonic collaborates with Pak Elektron Limited to deliver locally fit products for Pakistan Consumers

Panasonic collaborates with Pak Elektron Limited to deliver locally fit products for Pakistan Consumers

Partnership to commence with distribution of air conditioners in response to growing market demand

Lahore, Pakistan

Panasonic Marketing Middle East & Africa (PMMAF) has announced its new partnership in Pakistan with Pak Elektron Limited (PEL).  With this development, the companies have joined hands to offer a diverse range of premium and locally-fit products to better meet the unique needs of the Pakistani market.

First on the agenda of this partnership will be the distribution of Panasonic’s latest line up of air conditioner models. As indicated by some industry reports, the rising urbanization, expanding middle class population and a growing workforce with high purchasing power are all contributing to the high demand for ACs in the country. To meet this demand, Panasonic, will rely on its 60-years of air conditioning expertise proven by no.1 market share in Japan’s AC market and backed by PEL’s in-depth understanding of Pakistani market, strong distribution network and after sales service.

Commenting on the collaboration, Hiroyuki Shibutani, Managing Director – PMMAF said “We are pleased to have partnered with Pak Elektron Limited and are confident of this strategic step to expand our reach in Pakistan – a key market for us – at the same time support the nation’s economic growth potential.”

He added, “Panasonic’s steadfast commitment to high quality craftmanship and 100-years’ track record of success combined with PEL’s strong grip of Pakistani market, gives us a unique ability to understand local consumers and respond effectively to their preferences.  Through this, we have greater power to provide our discerning Pakistani customers with locally-fit products that not only provide comfort, ease, and convenience, but also match their lifestyle.”

Echoing a similar sentiment, Murad Saigol – CEO, Pak Elektron Limited expressed, “Pak Elektron Limited has set successive standards in terms of developments in the Pakistani home appliances and electrical industries.  Partnering with a true global innovator like Panasonic will help strengthen our offerings in the market to the next level.  Together, we hope to set a new benchmark in terms of technological advancements so that we provide essential products anchored on high-quality Japanese craftmanship, and which truly enhance our customers’ everyday lives.”

The newest AC range to be made exclusively available for the Pakistani market are models CS-UE24WKF-9, CS-UE18WKF-9 and CS-UE12WKF-9. These wall-mounted split AC systems offer comfort, reliability and efficient cooling, as well as boast cutting-edge technologies that help drive maximum efficiency and powerful performance.  Among these are: the Inverter Technology, which maximizes the performance of the compressor system for precise operation and low energy-consumption; the 4-way Swing, which ensures a uniform flow of cool air to every part of the room with its 360° Air Flow Function; and the R410A refrigerant, which promotes a safer and more environmentally-friendly operation.



About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 582 subsidiaries and 87 associated companies worldwide, recording consolidated net sales of US$72.10 billion for the year ended March 31, 2019. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: