Dry Mist Systems Contribute to CES 2024 Panasonic Booth and Press Conference

Explore how Panasonic's dry mist system enhanced the Panasonic booth and press conference at CES 2024.

CES is an annual trade show organized by the Consumer Technology Association (CTA) and held in Las Vegas, Nevada. It stands as one of the largest and most influential technology exhibitions in the world, showcasing the latest innovations and advancements in consumer electronics and technology. Panasonic has been a long-standing exhibitor at CES, announcing various new products and partnerships over the years.

Many people may be unaware that Panasonic manufactures and sells misting systems. The development of these systems began in the late 2010s to address the need for outdoor cooling solutions during the Tokyo 2020 Summer Olympics. The extreme heat and humidity of summer, exacerbated by urban heat island (UHI) effects, has posed a significant challenge in Japan in recent years. After extensive research and development, Panasonic launched its first misting product in 2019.

While the misting systems commonly seen in cities use high-pressure water pumps to spray mist, Panasonic's system employs a twin-fluid approach that uses air compressors to atomize the water. This achieves a mist diameter of approximately 1/10 the size of that produced by a 1,000 psi high-pressure pump misting system. Although the twin-fluid approach has long been utilized in factories, its application has rarely been seen outside of these settings due to high energy consumption and its complex structure.

Panasonic has developed mist nozzles that efficiently spray dry mist, allowing the development of a compact sprayer unit. This makes it easier to bring dry mist beyond factory environments.

Every year, the Las Vegas Convention Center (LVCC) hosts exhibitions of new consumer electronics. In addition to showcasing products, Panasonic’s booth also displays its corporate vision.

One of the products that was unveiled at CES 2024 is Panasonic’s latest shaver named LAMDASH PALM-IN Shaver. Despite its small size, this shaver comfortably fits in the palm of your hand, yet boasts cutting-edge 5-blade technology. The shaver’s body uses NAGORI®, a material crafted from mineral ingredients derived from seawater, providing a pottery-like feel.

Undersea Experience at Panasonic booth

The shaver body, derived from minerals found in seawater, was the inspiration for the 2024 sea-themed exhibition booth. Overhead, a line of mist nozzles was installed on an oval frame, spraying mist horizontally. This visualized a flat laser projection, resembling the sea’s surface. Additionally, images evoking an underwater scene were projected onto the floor, creating a sensation of being under the sea for booth visitors.

Panasonic has been retailing hair dryers featuring nanoe™ technology, generating nano-sized water particles, called "nanoe," that are released into the air. These negatively charged nanoe particles contain hydroxyl radicals (OH-), which have beneficial effects, including moisturizing the skin and hair.

While nanoe effectively moisturizes the skin and hair, its invisible nature makes it a challenge to convey its impact. To address this, at the exhibition, demonstration stand was prepared for visitors. The mist nozzles were placed on top of the stand to humidy the space around the stand.

Each year, Panasonic holds a press conference at CES, featuring key insights and information from the company’s top management. Collaborations with partners and the introduction of new products are also announced. Panasonic’s press conference for CES 2024 was held on Monday, January 8, 2024, at 10:00 a.m. PST / 1:00 p.m. EST.

Innovative Press Conference Staging with Mist Effects

A truss was positioned at the rear of the stage, with mist nozzles installed onto the truss. Paired with lighting, the mist was colored to produce on-stage effects. Mist was sprayed briefly before the start of the event, when the speakers appeared, and during transitions between sessions. The system was controlled by the DMX signal from the lighting console via the DMR-RDM decoder, which converted the DMX signal into the PWM signal. All commands (startup, shutdown, pause, and resume) were controlled through a single channel.

Panasonic's dry mist system contributes not only to outdoor cooling applications but also to live and stage productions. If you have any questions about production techniques using dry mist or the system we offer, please contact us using the website’s inquiry form.