Brand History

Brand Name

Corporate Brand


The Panasonic brand name was created in 1955 and was first used as a brand for audio speakers. It is a combination of the words, "Pan", and "Sonic", sound and has a meaning of bringing sound our Company creates to the world.

Since 2008, it is used as the corporate brand representing the Company, products and services.

Brand History

2008:Corporate Brand(Panasonic) 2007:CI logo(Panasonic),Brand(Panasonic),(National),(Technics) 2004:(Panasonic),(Panasonic),Japan-specific brand logo,standard color revised(National),(Technics) 2003:CI logo revised(National/Panasonic),Global brand logo(Panasonic),Product-specific/Region-specific brand logo(National),Product-specific brand logo(Technics) 1997:CI logo established(National/Panasonic),Basic brand logos(Panasonic)(National),Product-specific brand logo(Technics) 1988:Application Standards for three brand categories established(Panasonic)(National)(Technics) 1973:Logo revised(National),(National)(N logo mark),(Technics) 1971:Logo revised(Panasonic),(Technics) 1966:English lettering adopted(Panasonic),(National) 1965:Technics Used for domestic high-end speakers 1959:National mark adopted 1955:Exported speakers named(Panasonic) 1937:Logo National (in Japanese lettering used) 1925: National brand name registered 1918:Matsushita Electric Housewares Manufacturing Works established