Business Brands
Business brands were introduced to realize further business growth and greater brand value in each business field.
The corporate brand represents the characteristics of and embodies our confidence in Panasonic, while the business brands are used to promote the identity of individual businesses.
The definitions of these terms are shown below.
Corporate Brand |
This brand represents the characteristics of and embodies our confidence in Panasonic, and gives an overall picture of corporate activities. |
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Business Brand |
These brands are used to promote the identity of individual businesses. Business brands are classified into three categories in accordance with their relationship with the Panasonic brand:
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