Business Brands

Business brands were introduced to realize further business growth and greater brand value in each business field.
The corporate brand represents the characteristics of and embodies our confidence in Panasonic, while the business brands are used to promote the identity of individual businesses.
The definitions of these terms are shown below.

Corporate Brand	This brand represents the characteristics of and embodies our confidence in Panasonic, and gives an overall picture of corporate activities.
Business Brand	These brands are used to promote the identity of individual businesses. Business brands are classified into three categories in accordance with their relationship with the Panasonic brand: Panasonic business brands: Business brands that promote future business by utilizing their relationship with the Panasonic brand Panasonic-endorsed business brands: Business brands that will yield synergy effects by indicating their relationship with the Panasonic brand Individual business brands: Business brands that embody individual values without indicating a relationship with the Panasonic brand

Corporate Brand

This brand represents the characteristics of and embodies our confidence in Panasonic, and gives an overall picture of corporate activities.

Business Brand

These brands are used to promote the identity of individual businesses. Business brands are classified into three categories in accordance with their relationship with the Panasonic brand:

Panasonic business brands: Business brands that promote future business by utilizing their relationship with the Panasonic brand
Panasonic-endorsed business brands: Business brands that will yield synergy effects by indicating their relationship with the Panasonic brand
Individual business brands: Business brands that embody individual values without indicating a relationship with the Panasonic brand

Business Brands

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