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Mission of Business

A business won’t survive without profits. Still, profit is not the sole purpose of business. Improving people’s lives through creating goods needed for society or through providing wholehearted services are vitally important. After all, business is ultimately for the betterment of our society. That is where the mission and value of every business exist. If business underscored by that mission is conducted forcefully, it will generate appropriate profits as a natural result of being supported by society.

By Konosuke Matsushita, founder of Panasonic Corporation

18

Mission of Business

A business won’t survive without profits. Still, profit is not the sole purpose of business. Improving people’s lives through creating goods needed for society or through providing wholehearted services are vitally important. After all, business is ultimately for the betterment of our society. That is where the mission and value of every business exist. If business underscored by that mission is conducted forcefully, it will generate appropriate profits as a natural result of being supported by society.

By Konosuke Matsushita, founder of Panasonic Corporation