Business Initiatives

Following are the business initiatives in which Panasonic is engaging.

Consumer Electronics

Under the vision of “Aspire to more-To the lifestyle we all desire,” we will focus on offering locally oriented products and value that build people’s “yearning” by effectively showing consumers the kinds of benefits our products can provide, and thus establishing a deeper connection with our customers.

Cooking appliances which unite the culture and technology of Japan with cultures around the world, creating products worth aspiring for.

From Professional workplaces to home living rooms, A/V technology to maximize beautiful images.

Brimming with confidence, shining on the inside. Beauty appliances to support women’s beauty.


Under the vision of “Homes & Living-Offering inspiring homes and living spaces,” we will generate new value in living spaces by making the best use of our comprehensive ability as a supplier of consumer electronics, housing/electrical materials and related services as well as a homebuilder.

Providing a broad array of appliances and services, building a home to meet your needs.

Smartly conserving energy, bringing in the next generation of housing facilities and power transmission infrastructure.

Age-free supports safe and independent living for the elderly in our aging society.


In the automotive industry, cars are becoming more electrified, computerized and environmentally friendly. Therefore, by uniting a variety of technologies and know-how we have in such areas as consumer electronics, ICT and energy management, we aim to make abundant contributions in the fields of “Comfort,” “Safety,” and the “Environment,” and become a supplier that is integral to car manufacturing.

Fully enjoy your ride. Cutting-edge car electronics for the comfortable driving society of the future.

Combining the top technologies into solutions to provide safety and peace of mind for your ride.

Developing electronic components and vehicle batteries to achieve efficient, high-performance clean energy.


Leveraging competitive core products, we will always stay close to our customers and offer ideas and technologies for making a better society. By doing this, we aim to contribute to our customers’ competitiveness.

Our Factory Solution Section supports manufacturing to benefit all types of businesses.

With cold chains at the center, retail solutions to achieve energy-saving and greenhouse gas reduction.

The world's highest level of facial recognition technology based on deep learning.