A Better Life, A Better World
A Better Life, A Better World A Better Life, A Better World

Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.

Business Philosophy

Business Philosophy

“Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.”

Panasonic Corporation’s Basic Management Objective, formulated in 1929 by the company’s founder, Konosuke Matsushita. The Basic Management Objective is Panasonic’s business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

Company Creed / Seven Principles

Company Creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Seven Principles

• Contribution to Society
• Fairness and Honesty
• Cooperation and Team Spirit
• Untiring Effort for Improvement
• Courtesy and Humility
• Adaptability
• Gratitude

The “Seven Principles” are our guiding principles in upholding
and implementing the Basic Business Philosophy.

CEO’s Message

President’s Message

Toward “A Better Life, A Better World”
– Panasonic’s Endeavors for the Next 100 Years

In 2018, the Panasonic Corporation is celebrating its centennial anniversary. I would like to extend my sincere gratitude to all of our customers, business partners, and many others who have supported us throughout our long history.

“Make contributions to the progress of society and the well-being of people through our business activities” has been our underlying corporate philosophy over the past 100 years. Moving into our second century, we stand firmly behind this philosophy and will continue making new contributions by always staying close to our customers’ lives.

The environment in which we work is changing rapidly and drastically. The consumers’ needs are becoming ever more complex and diverse, while social issues, such as the environment, the aging population, and labor shortages, also vary among the worlds’ countries and regions. In this constantly evolving world, offering “tangible” products, as we have done in the past, is not enough. We are challenging ourselves to open new frontiers, in “intangible” areas such as energy and services.

Listening to the needs of our customers is our top priority. We work hard to improve our engineering and manufacturing capabilities and to commit ourselves to the pursuit of better lives for people. That is exactly how we at Panasonic aspire to bring “A Better Life, A Better World” to each and every customer.

We are taking a new step forward into our next century. Please join us in our endeavors as we continue to advance toward the future.

May 2018


Kazuhiro Tsuga
CEO, Panasonic Corporation

4 Pillars of Business

Panasonic aims to achieve “A Better Life, A Better World” in the four business areas.

Consumer Electronics Consumer Electronics

Major business areas

: Air-conditioning, Cooking, Housekeeping, Beauty and health, AV

Company in charge

: Appliances

Business Initiatives for Consumer Electronics

Cooking appliances which unite the culture and technology of Japan with cultures around the world, creating products worth aspiring for.

From Professional workplaces to home living rooms, A/V technology to maximize beautiful images.

Brimming with confidence, shining on the inside. Beauty appliances to support women’s beauty.

Consumer Electronics Consumer Electronics
Housing Housing

Major business areas

: Housing equipment, Remodeling, Primary contracting, Energy management, Elderly-care

Company in charge

: Eco Solutions

Business Initiatives for Housing

Providing a broad array of appliances and services, building a home to meet your needs.

Smartly conserving energy, bringing in the next generation of housing facilities and power transmission infrastructure.

Age-free supports safe and independent living for the elderly in our aging society.

Housing Housing
Automotive Automotive

Major business areas

: Infotainment systems, Automotive electronics, Automotive batteries, Devices and systems for green cars

Company in charge

: Automotive & Industrial Systems

Business Initiatives for Automotive

Fully enjoy your ride. Cutting-edge car electronics for the comfortable driving society of the future.

Combining the top technologies into solutions to provide safety and peace of mind for your ride.

Developing electronic components and vehicle batteries to achieve efficient, high-performance clean energy.

Automotive Automotive
B2B Solutions B2B Solutions

Major business areas

: Aviation, Factory solutions, Food distribution, Logistics solutions, Energy systems solutions (Create/store energy), Social infrastructure

Company in charge

: Connected Solutions, Appliances, Eco Solutions, Automotive & Industrial Systems

Business Initiatives for B2B

Our Factory Solution Section supports manufacturing to benefit all types of businesses.

With cold chains at the center, retail solutions to achieve energy-saving and greenhouse gas reduction.

B2B Solutions B2B Solutions