A Better Life, A Better World A Better Life, A Better World

Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.

Business Philosophy

“Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.”

Panasonic Corporation’s Basic Management Objective, formulated in 1929 by the company’s founder, Konosuke Matsushita. The Basic Management Objective is Panasonic’s business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

Company Creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Seven Principles

• Contribution to Society
• Fairness and Honesty
• Cooperation and Team Spirit
• Untiring Effort for Improvement
• Courtesy and Humility
• Adaptability
• Gratitude

The “Seven Principles” are our guiding principles in upholding
and implementing the Basic Business Philosophy.

President’s Message

President’s Message

Creating “a new Panasonic” which achieves
“A Better Life, A Better World”

Since the founding of our company in 1918, we have been carrying out all of our activities following our basic management philosophy, which commits us to making a contribution through our business operations to improving the lives of people around the world, and to the further progress of society. Always making “people” central to our activities, and thereby focusing on “people’s lives,” we will continue to provide better living for our customers. This is the unchanging commitment we at Panasonic have had over many years.

And what we are aiming for now is to expand our contribution to “better living” everywhere. This means that in the variety of spaces where our customers go about their lives, spaces ranging from inside the home, the office, the store, the automobile, and the airplane, as well as the town, we will provide not only single pieces of hardware, but also total solutions including software and services. We will pursue the concept of “A Better Life, A Better World,” meeting the needs of each individual customer.

To that end, we will leverage the strengths that we at Panasonic have long developed in our consumer electronics business, and the strengths of our business partners who have in-depth expertise in various spaces, and will work to combine these strengths by pursuing “Cross-Value Innovation.” In this way, we will create new value, value that has never been seen before. This is the new and challenging task we are now addressing.

Going forward, as we continue to carry out these activities, we will aggressively move forward and become “a new Panasonic.” So please stay tuned to Panasonic.

June 2016
President, Panasonic Corporation


4 Pillars of Business

Panasonic aims to achieve “A Better Life, A Better World” in the four business areas.

Consumer Electronics Consumer Electronics

Major business areas

: Air-conditioning, Cooking, Housekeeping, Beauty and health, AV

Company in charge

: Appliances

Business Initiatives for Consumer Electronics

Cooking appliances which unite the culture and technology of Japan with cultures around the world, creating products worth aspiring for.

From Professional workplaces to home living rooms, A/V technology to maximize beautiful images.

Brimming with confidence, shining on the inside. Beauty appliances to support women’s beauty.

Housing Housing

Major business areas

: Housing equipment, Remodeling, Primary contracting, Energy management, Elderly-care

Company in charge

: Eco Solutions

Business Initiatives for Housing

Providing a broad array of appliances and services, building a home to meet your needs.

Smartly conserving energy, bringing in the next generation of housing facilities and power transmission infrastructure.

Age-free supports safe and independent living for the elderly in our aging society.

Automotive Automotive

Major business areas

: Infotainment systems, Automotive electronics, Automotive batteries, Devices and systems for green cars

Company in charge

: Automotive & Industrial Systems

Business Initiatives for Automotive

Fully enjoy your ride. Cutting-edge car electronics for the comfortable driving society of the future.

Combining the top technologies into solutions to provide safety and peace of mind for your ride.

Developing electronic components and vehicle batteries to achieve efficient, high-performance clean energy.

B2B Solutions B2B Solutions

Major business areas

: Aviation, Factory solutions, Food distribution, Logistics solutions, Energy systems solutions (Create/store energy), Social infrastructure

Company in charge

: Connected Solutions, Appliances, Eco Solutions, Automotive & Industrial Systems

Business Initiatives for B2B

Our Factory Solution Section supports manufacturing to benefit all types of businesses.

With cold chains at the center, retail solutions to achieve energy-saving and greenhouse gas reduction.