A Better Life, A Better World A Better Life, A Better World

Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.

President's Message

Photo:Panasonic Corporation Representative Director, President Kazuhiro Tsuga

Toward Creating A Better Life,
A Better World

For over 100 years since its founding in 1918, the Panasonic Group has engaged in wide-ranging business endeavors guided by its basic management philosophy, which states that the mission of an enterprise is to contribute to the progress and development of society and the well-being of people worldwide through business.

In response to social demands to make life more affluent, Panasonic has honored its commitment to serving the evolution of society through supplying in abundance a wide range of products focused on consumer electronics.

Over many years, people's lives and society have changed drastically. We can certainly say that society has become more affluent in terms of possessing goods. On the other hand, we can see that this pursuit of affluence has created various imbalances in society such as serious health concerns, declining birthrates, aging populations, threats to the global environment, and difficulties meeting our energy needs.

We must face these imbalances that impair the physical and mental conditions of individuals as well as society overall, and we must further contribute to overcoming them by making full use of our cutting-edge technologies. This is the mission that Panasonic must pursue as a company that has stayed close to people's lives and has endeavored to contribute to the development of society.

As the world moves forward and the COVID-19 crisis is eventually resolved, along with further progress in many fields, we will strive to help create a better life and a better world as a public entity. Furthermore, I believe we can make significant contributions to achieving SDGs, an agenda the international community has set its sights on achieving, and thus help build a sustainable society.

I would like to ask for your continued support and patronage of Panasonic.


Kazuhiro Tsuga
Representative Director, President
Panasonic Corporation

CEO’s Message

Photo:Panasonic Corporation CEO Yuki Kusumi

Creating an Ideal Society and Lifestyles Based on the Unchanging Philosophy

As set out in the Basic Management Objective announced by the company's founder Konosuke Matsushita, the Panasonic Group has kept its public pledge of making contributions to the progress and development of society and the well-being of people worldwide through our business activities over a long period of time.

Up to the present, we have inherited this philosophy as the Panasonic Group's unchanging raison d'être even as society has evolved over time. We aim to contribute to further social development by globally offering convenient, safe, and comfortable lifestyles in a broad range of areas. Our philosophy will never change.

Moreover, through the promotion of fully autonomous management with the transition to a holding company system, we will more precisely identify social issues, which each of our broad range of businesses must address, and more swiftly improve our operations and capability to create value.

We commit ourselves to making further contributions toward creating an ideal society and lifestyles while solving global social issues, including the conservation of the global environment. This challenge will be met by more rapidly delivering excellent products and services to many more customers.

All of us will strive to make Panasonic a valuable corporation and brand, always considered indispensable by society.

We deeply appreciate your support as we move forward.


Yuki Kusumi
Panasonic Corporation


Panasonic's brand slogan “A Better Life, A Better World” aims to concisely express our Basic Management Objective in the modern era established by founder Konosuke Matsushita.
This Basic Management Objective embodies our mission and devotion, and as the heart of our management philosophy, it has served as the foundation for all our management activities.

Basic Management Objective

Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.

Company Creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Seven Principles

Contribution to Society • Fairness and Honesty
Cooperation and Team Spirit • Untiring Effort for Improvement
Courtesy and Humility • Adaptability • Gratitude

Based on its management philosophy, Panasonic will continue to help solve social issues and contribute to further development in order to bring about a bright new future.