Brand Slogan & Philosophy

A Better Life, A Better World
A Better Life, A Better World A Better Life, A Better World

Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.

CEO’s Message

Photo:Panasonic Corporation CEO Kazuhiro Tsuga

Toward “A Better Life, A Better World”
– Panasonic’s Endeavors for the Next 100 Years

In 2018, the Panasonic Corporation is celebrating its centennial anniversary. I would like to extend my sincere gratitude to all of our customers, business partners, and many others who have supported us throughout our long history.

“Make contributions to the progress of society and the well-being of people through our business activities” has been our underlying corporate philosophy over the past 100 years. Moving into our second century, we stand firmly behind this philosophy and will continue making new contributions by always staying close to our customers’ lives.

The environment in which we work is changing rapidly and drastically. The consumers’ needs are becoming ever more complex and diverse, while social issues, such as the environment, the aging population, and labor shortages, also vary among the worlds’ countries and regions. In this constantly evolving world, offering “tangible” products, as we have done in the past, is not enough. We are challenging ourselves to open new frontiers, in “intangible” areas such as energy and services.

Listening to the needs of our customers is our top priority. We work hard to improve our engineering and manufacturing capabilities and to commit ourselves to the pursuit of better lives for people. That is exactly how we at Panasonic aspire to bring “A Better Life, A Better World” to each and every customer.

We are taking a new step forward into our next century. Please join us in our endeavors as we continue to advance toward the future.

May 2018

K.Tsuga

Kazuhiro Tsuga
CEO, Panasonic Corporation

Philosophy

Panasonic's brand slogan “A Better Life, A Better World” aims to concisely express our Basic Management Objective in the modern era established by founder Konosuke Matsushita.
This Basic Management Objective embodies our mission and devotion, and as the heart of our management philosophy, it has served as the foundation for all our management activities.

Basic Management Objective

Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.

Company Creed

Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

Seven Principles

Contribution to Society • Fairness and Honesty
Cooperation and Team Spirit • Untiring Effort for Improvement
Courtesy and Humility • Adaptability • Gratitude

Based on its management philosophy, Panasonic will continue to help solve social issues and contribute to further development in order to bring about a bright new future.