Panasonic’s design, equipment and system equipment around the home appliances, and more are working on the design and development of customer satisfaction in a wide range of products surrounding the living up to the house.

Future Craft

Through dedication and thoughtful consideration for people and the environment, our visionary designs connect us to a brighter future. Attention to detail and refined craftsmanship are inherent in all Panasonic products - this is the ‘Future Craft’ philosophy.


Create provocative, bold, attractive designs with an emotional connection, by honing in on the essence and characteristics of the product.
Utilize advanced, ecological technologies in a revolutionary, easy-to-understand way.
Provide a vision for the future to enhance people’s lives.


Select the best materials and processes for a refined design.
Perform best design practices through attention to detail.
Create excellence in harmony with the surroundings.

Human Focus

Commit to safety and integrity.
Thoroughly consider all users.
Focus on the user perspective to create products that are highly useful and easy to use.

One with the Earth

Use the most eco-friendly materials and sustainable processes.
Innovate products that are easy to recycle and long lasting.
Add value to users’ lives, while reducing the impact on the environment.

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To introduce in detail the above content, it is a special site of Panasonic design.

In order to practice the universal design, we research and development, design, product planning, design, manufacturing, we have quality, marketing, a comprehensive approach of department wide range such as customer support.