Panasonic R&D Overview
Panasonic Group promotes a growth strategy and R&D activities that generate new customer values in 4 business areas ( Consumer Electronics, Housing, Automotive, B2B).
"Develop people before making products"
The founder Konosuke Matsushita spoke these words.
"A company is its people. No business will grow without securing the proper personnel "
In the past and in the future, what moves the world is nothing other than "people."
We have things to accomplish.
We have responsibilities to fulfill.
There are things that can only be done by Panasonic, which has been developing and
expanding worldwide products and services by always staying close to our customers’ lives.
Our mission is to embody the desires of people around the world making their lives better every day.
To update individual lifestyle as well as the world,
Panasonic will continue to meet various challenges with its people and technologies.
Global R&D Map
Panasonic promotes research and development to offer new value to customers in a wide range of business areas: "Consumer Electronics," "Housing," "Automotive," and "B2B." We are advancing global-based development in optimal locations in Japan, North America, Europe, and Asia with an R&D system that makes use of local talents and skills.
|Europe||E 1 Panasonic R&D Center Germany, GmbH
E 2 Panasonic AVC Langen Development Center
E 3 Integrated Digital Service Center
E 4 Panasonic Mobile Communications Development of Europe Ltd.
E 5 Panasonic Industrial Devices Europe Gmbh. Europe Technology Center
E 6 Panasonic IMEC Cente
|Greater China||C 1 Panasonic R&D Center Suzhou Co., Ltd.
C 2 Panasonic Software Development Center Dalian Co., Ltd.
C 3 Panasonic Automotive Systems Development Tianjin Co., Ltd.
C 4 Panasonic China Life Style Research Center
C 5 Panasonic Industrial Devices Sales (China) Co., Ltd. China Technology Center
C 6 Panasonic Home Appliances R&D Center (Hangzou) Co., Ltd.
|ASEAN||A 1 Panasonic R&D Center Singapore, Division of Panasonic Asia Paciﬁc Pte. Ltd.
A 2 Panasonic R&D Center Vietnam Co., Ltd.
A 3 Panasonic Appliances R&D Center (Thailand) Co., Ltd
A 4 Panasonic Appliances Air-Conditioning R&D (M) Sdn. Bhd.
A 5 Panasonic Industrial Devices Singapore Singapore Technology Center
A 6 Panasonic Appliances Vietnam Co., Ltd. R&D Center
A 7 PAPRADAP：Panasonic Appliances R&D Centre Asia Pacific Sdn. Bhd.
A 8 PAPRADSG：Panasonic Appliances R&D Center Singapore
|India||I 1 PIAPRDC : Panasonic India Appliances Company, AP India R&D Center|
|North America||U 1 Panasonic R&D Company of America, Division of Panasonic Corporation of North America
U 2 Panasonic β, Division of Panasonic Corporation of North America
U 3 ARIMO LCC.
|Japan||Kanto Area : Tokyo Site, Yokohama Site
Kansai Area : Osaka Site, Keihanna Site, Shiga Site
Kyushu Area : Fukuoka Site
AI Solutions Center, Business Innovation Division
Joined March 2011
Currently, I am researching next-generation wearable robot technology. My work extends from the idea and concept creation stage all the way through prototype design to verification experiments.
This enables me to continually learn and absorb new things, while being aware of my daily personal growth. Since the aim of my research is to develop products that customers will want and that can contribute to society, it makes me appreciate the importance and significance of my work. Although my original intention was to come to Japan for a short period of time, I feel that my work is rewarding and I want to continue taking on challenges here at Panasonic.
Institute for Energy and Material / Food Resources, Technology Innovation Division
Joined April 2015
I am involved in the development of cathode materials for next-generation batteries. I select candidates considering various characteristics of required materials and evaluate the characteristics of these materials as batteries. I find it attractive to be able to conduct cutting-edge research and development in the world and to have a chance to work globally. My dream is to develop materials that will enable us to create a new culture with products that will be released to the world in five or 10 years. When I was a student, I specialized in polymer chemistry and had nothing to do with battery electrochemistry, so I had a hard time at first, but now I'm in charge of development alone. I would like to play a role that only departments dealing with advanced research can play.
Core Element Technology Development Center
Joined April 2012
I am carrying out R&D into technology that can identify individuals or individual attributes such as gender from the sound of a person's voice. I am also working on a PhD at our joint research partner, the Institute of Statistical Mathematics (Inter-University Research Institute Corporation). It is very rewarding to be in an environment that provides me with many opportunities to obtain new knowledge and learn about the latest technology (through lectures and exhibits, etc.), along with the means to achieve my dreams. In university, besides deepening your expertise in your own specialty, I hope you can be exposed to a variety of other areas.
Marketing Division, Life Solutions Company
Joined April 2010
I’m involved in technical sales that manufactures and sells total systems that provide safety and comfort in the new office building. Since I was a child, I have a desire to "try everything" and I joined Panasonic because I thought it would be good for a company that can take on a variety of challenges in a wide range of business areas. My impressive work is to propose a new “visualization system” for detail analyze of power consumption in each tenant, which will be used in a high-rise office building. The system developed with the help of many people inside and outside the company was highly valued, and it was decided to be adopted in other projects.
Innovation Center, Connected Solutions Company
Joined October 2015
I’m in charge of mass production of desk-top transmitters equipped with “LinkRay” (Light ID technology) that transmits signals by emitting LEDs in signage backlights and illuminated billboards. When I was searching for a job, I joined the company, hoping to be a company that was able to take advantage of the Japanese language I acquired and was able to be active globally. By utilizing Link Ray, we can get shop information and coupons instantly by holding the smartphone. If this spreads more widely, the payment system will be smarter, and life itself may change greatly. I would like to create something that helps people and make them happier. I think my dreams will come true in Panasonic.
Beauty And Living Business Division, Appliances Company
Joined April 2009
In my department we develop technology for facial beauty products, and my job involves proposing technology concepts and helping to generate new technology for the creation of products never seen before. I wanted to work in a field that makes people happy. Personal care appliances have the potential to bring a lot of happiness to people, and before joining Panasonic I thought that I would enjoy being involved with these kinds of products. I am striving to carry out product development that pursues ease of use, effectiveness, and usability. I want to help make personal care appliances become an integral part of our daily lives, whether to help people dry their hair or shave their beards more easily.
Automotive Development Division, Automotive Company
Joined April 2015
I am in charge of developing an algorithm to detect objects from images of onboard cameras. I didn't originally want to work on cars, but I joined Panasonic because I wanted to create something that would be useful to people and something that would impress people. After two or three years at the company, I had an opportunity to explain my skills to customers, and I was happy when they praised me saying, "This is something only Panasonic can do.“ I am currently in charge of cars, but I’ve always thought that 'I want to do many things!' so I feel that it is the charm of Panasonic that we can connect the technologies and skills we have cultivated in various directions in the future.
Manufacturing Innovation Division
Joined April 2016
I am engaged in the development of equipment to manufacture "Rechargeable batteries for vehicles" that will accelerate the shift to environmentally friendly vehicles. I liked robots since I was a child, so I joined the club when I was a student, and I was aiming for a robot contest. My goal is to "I want to contribute to society by making useful products using the equipment I designed." To this end, we are working to ensure that our facilities are optimized by working on equipment specifications with the parties involved in the ordering process within the Group. Through these activities, I feel more responsible for my work. I feel that it is only Panasonic that can develop its own equipment together with the ordering party by making full use of its many advanced technologies.