Panasonic R&D Overview

Panasonic Group promotes a growth strategy and R&D activities that generate new customer values in 4 business areas ( Consumer Electronics, Housing, Automotive, B2B).

A Better Life, A Better World

"Develop people before making products"
The founder Konosuke Matsushita spoke these words.
"A company is its people. No business will grow without securing the proper personnel "
In the past and in the future, what moves the world is nothing other than "people."

We have things to accomplish.
We have responsibilities to fulfill.
There are things that can only be done by Panasonic, which has been developing and
expanding worldwide products and services by always staying close to our customers’ lives.

Our mission is to embody the desires of people around the world making their lives better every day.
To update individual lifestyle as well as the world,
Panasonic will continue to meet various challenges with its people and technologies.

R&D Organization
Look ahead to the “Future,” keep taking on challenges.

Image of organization divided into 8 categories. 1. Innovation Promotion Sector and Professional Business Support Sector, 2. Appliances Company, 3. Life Solutions Company, 4. Connected Solutions Company, 5. Automotive Company, 6. Industrial Solutions Company, 7. China & Northeast Asia Company, 8. US Company. Details of R&D Organization are below.

Innovation Promotion Sector

  • Business Innovation Division
  • Technology Innovation Division
  • Manufacturing Innovation Division
  • Design Division
  • Innovation Strategy Office
  • Core Element Technology Development Center

Professional Business Support Sector

Appliance Company

Corporate Engineering Division

  • Air-Conditioning and Cold Chain Development Center
  • Home Appliances Development Center
  • Digital Transformation Development Center
  • R&D Planning Center

Life Solutions Company

Engineering Division

  • Innovation Center
  • Advanced Technologies Development Center
  • Lifestyle & Architecture Design Laboratory

Manufacturing Innovation Division

  • Manufacturing Engineering Center

Connected Solutions Company

  • Innovation Center
  • Production Engineering Center

Automotive Company

R&D Division

  • Imaging & Sensing Solution Development Center
  • Platform Development Center

Industrial Solutions Company

Engineering Division

  • Process Device Innovation Center
  • Sensing Solution Development Center
  • Energy Solution Development Center

China & Northeast Asia Company

Engineering Division

  • Innovation Center

US Company

Global R&D Map

Panasonic promotes research and development to offer new value to customers in a wide range of business areas: "Consumer Electronics," "Housing," "Automotive," and "B2B." We are advancing global-based development in optimal locations in Japan, North America, Europe, and Asia with an R&D system that makes use of local talents and skills.

Global R&D Map of Panasonic. 6 areas as Europe, Greater China, ASEAN, India, North America. Details are below.
Europe E 1  Panasonic R&D Center Germany, GmbH
E 2  Panasonic Langen Development Centre
E 3  Integrated Digital Service Center
E 4  Panasonic Mobile Communications Development of Europe Ltd.
E 5  Panasonic Industrial Devices Europe Gmbh. Europe Technology Center
E 6  Panasonic IMEC Center
Greater China C 1  Panasonic R&D Center Suzhou Co., Ltd.
C 2  Panasonic Software Development Center Dalian Co., Ltd.
C 3  Panasonic Automotive Systems Development Tianjin Co., Ltd.
C 4  Panasonic China Life Style Research Center
C 5  Panasonic Industry (China) Co.,Ltd China Technology Center
C 6  Panasonic Home Appliances R&D Center (Hangzou) Co., Ltd.
ASEAN A 1  Panasonic R&D Center Singapore, Division of Panasonic Asia Pacific Pte. Ltd.
A 2  Panasonic R&D Center Vietnam Co., Ltd.
A 3  Panasonic Appliances R&D Center (Thailand) Co., Ltd
A 4  Panasonic Appliances Air-Conditioning R&D (M) Sdn. Bhd.
A 5  Panasonic Industrial Devices Singapore Singapore Technology Center
A 6  Panasonic Appliances R&D Centre Asia Pacific Sdn. Bhd.
A 7  Panasonic Appliances R&D Center Singapore
India I 1   Panasonic India Appliances Company, AP India R&D Center
North America U 1  Panasonic R&D Company of America, Division of Panasonic Corporation of North America
U 2  Panasonic β, Division of Panasonic Corporation of North America
Japan Kanto Area : Tokyo Site, Yokohama Site
Kansai Area : Osaka Site, Keihanna Site, Shiga Site
Kyushu Area : Fukuoka Site

Our Activity

Training ourselves by various measures as well as conducting joint research activities with various universities and research institutions, and creating innovative new products and business models

Toword a New Stage

Challenge Activities

Co-creation LABs

  • Co-creation with major companies and entrepreneurial ventures at Tokyo, Osaka and Fukuoka sites (Organizing various events, such as Ideathon and Workshop)
Photo: Entrance of Wonder LAB Osaka
Wonder LAB Osaka
Photo: Entrance of Panasonic Laboratory Tokyo
Panasonic Laboratory Tokyo
Photo: Inside of Panasonic Laboratory Fukuoka
Panasonic Laboratory Fukuoka

Promotion of innovation

  • Panasonic β
    New cross-organizational development activity centered on Silicon Valley using new approaches such as agile method and design thinking for innovation mass production.
Panasonic β Logo
Photo: 11 members of Panasonic βin a design thinking activity using colorful cards.
Panasonic β

Open Innovation

Joint research: Universities and research institutions worldwide

<Outside Japan>

  • imec(Belgium), CEA(France), MIT(USA), Stanford(USA), etc.

<Inside Japan>

  • Cooperation with over 150 national research institutes and university laboratories
  • Panasonic research centers have been established on campuses at The University of Tokyo, Kyoto University, Osaka University, Nagoya University, AIST, and NIMS, and joint research is being carried out.

Collaboration and Co-creation: Breaking away from self-reliance / Emphasis on speed / Win-win relationship building

  • 2018 Launch of “HomeX”, Integrated Lifestyle Platform
  • 2019 Launch of Vieureka Platform* to partners
    * Using IoT camera that can install many kinds of applications, the platform can easily collect, analyze and utilize various image data.
HomeX Logo
Vieureka Logo

Innovative Collaboration with Berlin Phil Media

Collaborating with Berlin Phil Media on technology development since January  2017 to explore opportunities to bring a premium and authentic live concert hall experience to the home and the in-car environment.

  • The Digital Concert Hall, which is the internet video platform to distribute the Berliner Philharmoniker’s performance, will provide home audiences with an authentic live concert hall experience by broadcasting ultra high-definition video which vividly reproduces even the luster and texture of musical instruments.
  • For both its Panasonics and Technics brand audio and video equipment, in order to deliver high-quality, emotive sound, Panasonic has been holding learning session with Berlin Phil Media’s recording producers and sound engineers to better grasp the aesthetics of music and the emotion of music.
Photo: Berlin Phil Concert Hall
(c) Monika Rittershaus
Photo: A person watching a video of the concert on a tablet.
(c) Peter Adamik

External Activities Including Academic Societies

Academic society activities and paper submission

  • Taking on the challenge of the world's top-level publications (Nature, Science, etc.)

Standardization activities

  • Setting up sites in North America, Europe, China, Singapore to promote standardization activities globally
  • International Standard : IEC(electrical & energy system), ITU(communication system), ISO(automotive & robotics etc.)
  • Forum/Consortium : W3C(Web technology), 3GPP(5G), IEEE(communication system)

Joining in national projects in Japan

  • Cabinet Office: Cross-ministerial Strategic Innovation Promotion Program (SIP)
  • Ministry of Education, Culture, Sports, Science and Technology: The Center of Innovation (COI) Program
  • Ministry of Economy, Trade and Industry: NEDO* energy / environmental technology, and industrial technology projects
    * NEDO: New Energy and Industrial Technology Development Organization
  • Ministry of Internal Affairs and Communications: Research and development for information and communication technology

R&D Human Resources Development Program

Training Programs for Core-technology Enhancement

  • Rank-based Technical Training Programs for Enhancement of Core-technology in R&D 10-Year Vision
  • Technology Exchange Workshop in the Company for Cross-value Innovation

Hands-on Growth Programs for Supporting Challengers

  • Domestic and International Studying Abroad
  • Horizontal Company-wide Resource Exchange
List of training programs mainly divided into Technical training programs, Rank-based training programs, and Management programs.  1.Technical training programs: Under 2 main categories of IoT/Robotics and Energy, There are In-company technical training courses for each technology field (170 courses) and Practical technology training of new employee for each technology field for Fundamental. 1-1. IoT/Robotics: Digital AV & NW, Cloud technology, AI technology, Mechanical control. 1-1-1. Digital AV & NW: Digital & NW practical school for Practical and System architecture school for Expert. 1-1-2. Cloud technology: IoT and Cloud technology practical school for Practical and System architecture school for Expert. 1-1-3. AI technology: Practical course on the job for Practical. Expert course for Expert. 1-1-4. Mechanical control: Mechanical control practical school for Practical. 1-2. Energy: Power electronics, Material & devices. 1-2-1. Power electronics: Power electronics practical school for Practical and Power electronics practical school for Expert. 1-2-2. Material & devices: Material & devices step-up school for Fundamental, Material & devices practical school for Practical, and Material & devices TOP school for Expert. 2. Rank-based training programs: Technology school for mid-level engineers for both Fundamental and Practical and Technology school for management for Expert. 3. Management training programs: Technology strategy training for Practical and Technology management training for Expert.


Photo: John Stephen

John Stephen
AI Solutions Center, Business Innovation Division
Joined March 2011

Currently, I am researching next-generation wearable robot technology. My work extends from the idea and concept creation stage all the way through prototype design to verification experiments.
This enables me to continually learn and absorb new things, while being aware of my daily personal growth. Since the aim of my research is to develop products that customers will want and that can contribute to society, it makes me appreciate the importance and significance of my work. Although my original intention was to come to Japan for a short period of time, I feel that my work is rewarding and I want to continue taking on challenges here at Panasonic.

Photo: Honami Nariyama

Honami Nariyama
Institute for Energy and Material / Food Resources, Technology Innovation Division
Joined April 2015

I am involved in the development of cathode materials for next-generation batteries. I select candidates considering various characteristics of required materials and evaluate the characteristics of these materials as batteries. I find it attractive to be able to conduct cutting-edge research and development in the world and to have a chance to work globally. My dream is to develop materials that will enable us to create a new culture with products that will be released to the world in five or 10 years. When I was a student, I specialized in polymer chemistry and had nothing to do with battery electrochemistry, so I had a hard time at first, but now I'm in charge of development alone. I would like to play a role that only departments dealing with advanced research can play.

Photo: Misaki Tsujikawa

Misaki Tsujikawa
Core Element Technology Development Center
Joined April 2012

I am carrying out R&D into technology that can identify individuals or individual attributes such as gender from the sound of a person's voice. I am also working on a PhD at our joint research partner, the Institute of Statistical Mathematics (Inter-University Research Institute Corporation). It is very rewarding to be in an environment that provides me with many opportunities to obtain new knowledge and learn about the latest technology (through lectures and exhibits, etc.), along with the means to achieve my dreams. In university, besides deepening your expertise in your own specialty, I hope you can be exposed to a variety of other areas.

Photo: Yoshiyasu Koizumi

Yoshiyasu Koizumi
Marketing Division, Life Solutions Company
Joined April 2010

I’m involved in technical sales that manufactures and sells total systems that provide safety and comfort in the new office building. Since I was a child, I have a desire to "try everything" and I joined Panasonic because I thought it would be good for a company that can take on a variety of challenges in a wide range of business areas. My impressive work is to propose a new “visualization system” for detail analyze of power consumption in each tenant, which will be used in a high-rise office building. The system developed with the help of many people inside and outside the company was highly valued, and it was decided to be adopted in other projects.

Photo: Liu Die

Liu Die
Innovation Center, Connected Solutions Company
Joined October 2015

I’m in charge of mass production of desk-top transmitters equipped with “LinkRay” (Light ID technology) that transmits signals by emitting LEDs in signage backlights and illuminated billboards. When I was searching for a job, I joined the company, hoping to be a company that was able to take advantage of the Japanese language I acquired and was able to be active globally. By utilizing Link Ray, we can get shop information and coupons instantly by holding the smartphone. If this spreads more widely, the payment system will be smarter, and life itself may change greatly. I would like to create something that helps people and make them happier. I think my dreams will come true in Panasonic.

Photo: Yukihiro Kato

Yukihiro Kato
Beauty And Living Business Division, Appliances Company
Joined April 2009

In my department we develop technology for facial beauty products, and my job involves proposing technology concepts and helping to generate new technology for the creation of products never seen before. I wanted to work in a field that makes people happy. Personal care appliances have the potential to bring a lot of happiness to people, and before joining Panasonic I thought that I would enjoy being involved with these kinds of products. I am striving to carry out product development that pursues ease of use, effectiveness, and usability. I want to help make personal care appliances become an integral part of our daily lives, whether to help people dry their hair or shave their beards more easily.

Photo: Kenji Yamakawa

Kenji Yamakawa
Automotive Development Division, Automotive Company
Joined April 2015

I am in charge of developing an algorithm to detect objects from images of onboard cameras. I didn't originally want to work on cars, but I joined Panasonic because I wanted to create something that would be useful to people and something that would impress people. After two or three years at the company, I had an opportunity to explain my skills to customers, and I was happy when they praised me saying, "This is something only Panasonic can do.“ I am currently in charge of cars, but I’ve always thought that 'I want to do many things!' so I feel that it is the charm of Panasonic that we can connect the technologies and skills we have cultivated in various directions in the future.

Photo: Mizuho Kawakami

Mizuho Kawakami
Manufacturing Innovation Division
Joined April 2016

I am engaged in the development of equipment to manufacture "Rechargeable batteries for vehicles" that will accelerate the shift to environmentally friendly vehicles. I liked robots since I was a child, so I joined the club when I was a student, and I was aiming for a robot contest. My goal is to "I want to contribute to society by making useful products using the equipment I designed." To this end, we are working to ensure that our facilities are optimized by working on equipment specifications with the parties involved in the ordering process within the Group. Through these activities, I feel more responsible for my work. I feel that it is only Panasonic that can develop its own equipment together with the ordering party by making full use of its many advanced technologies.