Panasonic Beauty | Natural Beauty. Innovative Technology.

Drawing from the Essence of Japanese Beauty Principles, we celebrate diverse
beauty with innovation that enhances your natural radiance.

Revealing the Beauty Within
Natural Care, Backed by Science

Revealing
the Beauty Within

In Japan, beauty begins with daily care that nurtures what’s already within. This belief guides how we support beauty that feels true to you.

Natural Care,
Backed by Science

By bringing together natural care and science, our technology fits into your daily routine to deliver visible improvements that feel effortless and lasting.

Beauty Through Innovation

This philosophy comes to life through the nanocare hair dryer. Using nanoe™ technology, it delivers
moisture deep into the hair to help improve smoothness, shine, and overall health with every use.

Technology That Cares

Healthy, Shiny Hair

Moisture-Rich nanoe™ Particles

Adds Moisture to Scalp & Roots

Refined Through Experience, Made to Last

For nearly 20 years, the nanocare hair dryer has been continuously refined
through research, real-life testing, and thoughtful design.

Thoughtful Research
Tested with Dedication
Made to Perform, Anywhere
Uncompromising Quality
Sustainable by Design

Thoughtful Research

Extensive studies explore how nanoe™ affects different hair and scalp conditions to ensure meaningful care.

Tested with Dedication

From brushing hair 1,000 times to drying our own hair over and over, testing thoroughly for real-life use.

Made to Perform, Anywhere

Our products are tested to perform safely and consistently in a variety of climates and daily conditions.

Uncompromising Quality

Every detail is crafted for lasting performance. Smaller parts, a lighter body and balanced design improve comfort and ease in daily use.

Sustainable by Design

We create energy-efficient products with lower impact. Some models use plant-based biomass paint to support sustainability.