S-R2060 Development story
1 : Creating a completely new standard zoom lens that befits the needs in a new era
Date : 2021.06.16
When planning a new product, we place the most importance on the customer needs. For the S-R2060, we reexamined the customer needs multifacetedly and dug further into their wants and needs.
We started off by listening to the voices of various customers in the global markets and analyzing various kinds of pictures and videos posted on social media and video-sharing sites. The results of our survey revealed the following issues and potential needs.
• Selfies and vlogs have become common. For those applications, use of a currently available standard zoom lens makes the subject’s face appear too big and the background hidden behind the subject.
• Users are used to smartphone cameras with the focal length extended toward the wide-angle side, so they feel the fields of views of their standard camera lenses are narrow.
• Users often trim images during editing for posting on social media platforms or other websites, so they want to capture a wider field of view.
• Since users often record long videos, such as vlogs shot while walking, the demand for lighter and smaller cameras and lenses is increasing.
• Users want to capture a wider field of view and get closer to the subject for new photographic expressions known as wide-angle macros and wide-angle portraits.
• There are increased situations where users shoot both still images and videos freely, so they want not only better still image performance but also improved video performance.
• The number of video creators who shoot videos for cinema applications is increasing, and higher levels of video performance are demanded.
©Jonas Borg
©Masaaki Aihara
©Suzette Allen