A Beauty Journey with Panasonic

A Beauty Café experience - providing real life demonstrations for ever-lasting memories

Kuala Lumpur 21 August 2014 - Panasonic showcased their latest range of beauty and grooming products, by Panasonic Beauty, covering 4 different areas from Hair Care, Face Care, Body Care and Mobile Beauty. Catering to all Asian women with an active and busy lifestyle, the Panasonic Beauty range provides a unique and advanced experience to users which are stylish in design and innovative in Panasonic’s nanoe technology.

Held in a stylish yet simple set-up at The Library Coffee Bar, Nexus Bangsar South, the Beauty Café by Panasonic Beauty provides 4 different stations for hands-on demonstrations which were:

  1. Hair Care Station

    Assisted by Professional Hair Stylist, this station showcased new and innovative hair tools like Hair Dryer and Hair Styler. Current trends and useful tips were shared to achieve salon style results conveniently at home.

  2. Face Care Station

    Key product on demo was the Facial Steamer which produces nano-ionic steam that penetrates into the skin for deep moisture retention. The ways and methods of using the Facial Steamer were being demonstrated with key highlights on convenient removal of eyeliners. A beautician was on hand to show the easy and simple steps involved using the Panasonic Facial Steamer.

  3. Body Care Station

    Focusing on the Wet & Dry Epilators, a simple demonstration was carried out to highlight the convenient usage of Panasonic Epilators. An interesting aspect was the wet shaving feature that allows users to enjoy the body grooming process in the shower with its unique foam creation feature.

  4. Mobile Beauty Station

    The Mobile Beauty range of product comprises of an extensive “on-the-go” tools like portable shavers, eye lash curler, portable toothbrush (Doltz) and nail care products. Focusing on the Panasonic Nail Care set, Manicurist demonstrated how users can enjoy the basic filing, polishing and cuticle care, even at home. Complementing the constant need for any women to have perfectly manicured hands, the Nail Care series is an easy to use and convenient set of beauty tools that provides home based hand care. At this station, participants were shown the ways to operate the Nail Care series and were given complimentary Sticker Nail Art as a final deal to beautiful hands.

“Panasonic Beauty is designed for the active and busy Asian women on the go. Easy-to-use and Convenience is what we had in mind” said Yosuke Matsunaga, Managing Director of Panasonic Malaysia.

He added, “The Panasonic Beauty range is especially suitable for contemporary savvy working women who constantly need to look their best. Achieving the best look at the shortest time is what we want to provide.”

On top of providing these hands-on demonstrations, Panasonic also unveiled a new 2000W Hair Dryer, model EH-ND62VP (RM129) and EH-ND61K (RM99) which are a compact solution for women on the go. This powerful yet compact Hair Dryer, boast 2000W of high pressure air which allows quick drying and has a foldable handle, which makes storage a breeze. Built to be light, users will have no problems with bulky and heavy Hair Dryers. With the new 2000W Hair Dryer, one can carry it wherever she goes thus achieving a beautiful set of well-groomed hair.

Several other products that will be coming soon to the Malaysian shores were also displayed. Products like Scalp Massager, Eye Warming Massager, Thermal Esthetic Roller, Oral Irrigator and Rechargeable Toothbrush were introduced. Part of the total Beauty Care series, these products will continue to enhance the total line up of Panasonic Beauty.

This new selection of Panasonic’s beauty and grooming products are designed and developed with its intended users in mind to provide complete user satisfaction. Stay tuned for further information.

About Panasonic Malaysia Sdn Bhd

Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.

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