Luxuriant Hair Made Possible with the new range of Panasonic Beauty Hair Dryers - Make Beautiful Happen

Bandar Utama, 12 November 2016 – Panasonic recently introduced a new range of Hair Dryers at the “Make Beautiful Happen” Roadshow in One Utama Shopping Center. Focusing on two new series, Panasonic Beauty aims to provide the ultimate hair care solution for women of all walks. The two series that were introduced were:

1.  The Shine Boost Series: EH-NE72 & EH-NE71
   2 new powerful 2000W hair dryers boast extra care for your hair, drying hair at a fast rate. With Ion Conditioning, protection to the hair will be increased through reduction of static electricity, leaving hair radiant and smooth.
2.  The Fast Drying Series: EH-NE64 & EH-ND63
   2 new compact and lightweight 2000W hair dryers enable faster hair drying with an easy-tohold design to achieve a stable hold. Also equipped with Ion Conditioning, this series is suitable for any hair type.

* More detailed information of product available in attachments.

Make Beautiful Happen is Panasonic Beauty’s theme that was launched in 2015. This slogan aims at promoting beauty in a bigger picture as beauty encompasses every aspect of one’s life and not looks alone.

“Beauty is all around us and can be beautiful moments or acts of beauty. Sometimes it’s up to us to make it happen.”

“Launched in 2015, the theme, Make Beautiful Happen aims at providing women with real, simple and empowering outcomes. The main aim was to support and empower Malaysian women with the confidence and beauty they deserve,” said Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia.

Muto added, “The Make Beautiful Happen Roadshow had one main goal, that was to showcase to the public the range of Beauty Care products that Panasonic has. We also would like to share with women some important tips and beauty care techniques from professionals.”

Also present on that day to share some of her own beauty tips was Ms Natalie Tong, TVB Hong Kong artist who embodies the meaning of true beauty, both inner and physical attributes.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

About Panasonic Malaysia Sdn Bhd

Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, indoor air quality, solar business, digital & video cameras, professional broadcasting equipment, system solutions, telecommunications, health & beauty care, batteries and lightings. All Panasonic products are available through our authorised dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.