Kuala Lumpur, 20 November 2013 – Panasonic Malaysia today launched a new communication campaign Panasonic Cooking, Opens Up Possibilities for its wide range of Kitchen Appliance products offering a delightful culinary experience. Panasonic Cooking comprises of kitchen appliances used during the food preparation and cooking process to whip up a wide array of food choices.
Panasonic Cooking aims to provide a sense of enjoyment and create firm bonds among loved ones. Simply achieved through 3 key words, Connect, Healthy and Create, Panasonic aims to Connect the family ties through Healthy eating habits, using Panasonic Cooking products to Create mouth watering dishes.
Being the trend setter for the Kitchen Appliances industry, Panasonic is proud to be the only brand that carries this wide range of Cooking Appliances suitable for all levels of expertise. Cooking is made easier for all Malaysians who lead fast and busy lifestyles, yet enjoy well-prepared meals with their loved ones.
Today, Panasonic will be launching a completely new and refreshing concept for the kitchen appliances series, fondly known as Panasonic Cooking with several new additions like Espresso Machine, Wide Tube Juicer, Hand Blender and Kettle to the current strong line up (eg. Microwave Oven, Induction Heater Cooktop, Rice Cooker and Blender)
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“Panasonic has always been the market leader in the Kitchen Appliances category, commanding high market share for key Appliance products like Microwave Oven at 52%, Rice Cooker at 48% and other small appliances at an average of 34%” said Cheng Chee Chung, Deputy Managing Director of Panasonic Malaysia.
“As a total Kitchen Appliances category, Panasonic Malaysia is aiming to achieve a market leadership of 37% for 2013” added Cheng.
“We will continue to introduce new stunning lineup of appliances for all kitchen enthusiasts who has great desire for enigmatic and intelligent design, without compromising on quality and functionality” added Cheng.
In conjunction with the launch of Panasonic Cooking, Panasonic will invest RM5 mil on various Marketing Activities to spread the Joy of Cooking. Aspiring to create a modern and affluent lifestyle for consumers, Panasonic is determined to set itself apart from the other brands by providing a complete Cooking Solution through its wide range of kitchen appliances.
One key area of collaboration for Panasonic Malaysia is the Master Chef series with the appointment of the first champion of MasterChef Selebriti Malaysia, Dato’ Fazley Yaakob as Panasonic Cooking spokesperson. With his wide experience and strong popularity, Panasonic is confident to gain tremendous followings from his appearance in all Advertising campaigns and on ground activities.
Heavy advertising will be carried out in major newspapers and magazines to increase awareness of Panasonic Cooking. On top of that, an interactive online Panasonic Cooking Website will be set up to kick-off a communications platform for customers to interact among each other and also among regional members on topics such as recipes or even cooking skills.
Focusing on Customer Engagement, Panasonic strives to give our customers hands-on opportunity to try the Panasonic Cooking line-up, through on ground activities like roadshows and product demonstrations.
Cheng added, “The Panasonic Cooking range is one of the most important area of growth for us in Panasonic Malaysia. With the introduction of these new models, we aim to achieve a market leadership of 40% in 2015.”
With the launch today, Panasonic aims to Enrich the Life of Malaysian families, with the Panasonic Cooking range which Opens Up Possibilities to Connect for closer and richer ties, to cultivate Healthy eating lifestyles and to Create new and exciting dishes. Panasonic Cooking wants to bring enjoyment and fulfillment to every household in Malaysia, moving closer to our brand slogan, “A Better Life, A Better World”.
About Panasonic Malaysia Sdn Bhd
Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.