Panasonic nanoe™ Hair Dryer EH-NA98 ‘Love Your Locks’ Exclusive Launch Event Wrap-Up

Kuala Lumpur, 28 November 2018 - Staying true to its “Make Beautiful Happen” brand slogan, Panasonic Beauty proudly announced the launch of the most anticipated hair dryer of the year - Panasonic nanoeTM & Double Mineral Hair Dryer EH-NA98, that provides an all-around beauty care not only for your hair, but also your scalp and skin.

Backed with the theme ‘Love Your Locks’, this new product launch wasn’t just any other event. It was our first collaboration with BABEL, a premium rooftop boutique gym in the heart of Kuala Lumpur, and also our first hosted event right at their gym. What made this event even more exclusive was our guests list of Malaysia’s top influencers Jane Chuck, Brian See, Daphne and many more!

Guests were greeted by the modern, spacious interior and a beautiful view of the city.
Guests were greeted by the modern, spacious interior and a beautiful view of the city.
Guests were greeted by the modern, spacious interior and a beautiful view of the city.

Guests were greeted by the modern, spacious interior and a beautiful view of the city.

The event space was transformed into the world of Panasonic Beauty with sleek product displays and beauty stations, all adorned with floral designs and touches of Panasonic Beauty’s hot pink theme to set the tone for a chic-and-cosy rendezvous. To kick-off the excitement, guests got their sweat on with a range of dynamic group fitness classes, Cync, Circuit and HIIT, conducted by Babel Fit’s instructors. With up-beat music blasting through the studios, the workout was just as fun as it was hard.

 Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.
 Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.
 Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.

After all that sweaty energetic work, all guests retreated to a relaxing post-workout shower at the spa-like dressing rooms, stocked with everything you need to freshen up and get ready: private changing rooms, clean bath towels, high-end bathroom products, and Panasonic Hair Dryers EH-NA98! Looking just as rejuvenated as they feel, guests were then treated to delicious healthy light meals, sponsored by Rawsome, a healthy organic food company. Guest can also meet-and-mingle around the pool deck and stop by our beauty stations for a quick hairdo, by the Eight Days Hair Salon’s professional hair stylists.

Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.
Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.
 Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.

 Influencers experienced, at first hand, the all-new Panasonic Hair Dryers EH-NA98.

After the session ended, all guests and spectators gathered at the launching area and were the first to witness the official launch through a seamless, full screen experience. As they were happily networking, a parkour video launch gimmick easily grabbed all the attention. In the video was a hunky guy, performing skillful stunts as he ran across the street carrying a suitcase. The gambit ended with him bursting into the amphitheater and unveiled the all-new Panasonic EH-NA98 Hair Dryer. And hence, the official launching started.

The launching gambit
The launching gambit

The launching gambit

Sit-down talk show featuring our special guests, Daiyan Trisha, Lee Yvonne, Carey Ng and Yusof Hashim

Sit-down talk show featuring our special guests, Daiyan Trisha, Lee Yvonne, Carey Ng and Yusof Hashim

The event continued with a sit-down talk show featuring our special guests, Daiyan Trisha, Lee Yvonne, Carey Ng and Yusof Hashim who were among the very first to have tried the hair dryers, two weeks earlier before this launch event. During the session, the fashion icons shared their personal experience after switching to Panasonic Hair Dryer, which has helped them to solve their hair problems and restore the health of their hair, scalp and skin.

Introducing the all-new Panasonic nanoe™ & Double Mineral Hair Dryer EH-NA98 (RP: RM899), the main highlights of the hair dryer are:

  • Moisturises and Smoothens Hair - Panasonic’s unique ultra-fine nanoeTM provides 1,000 time moisture held by ions, for healthy, beautiful hair and scalp. It also surpresses static electricity to tame your hair, making it easily manageable.
  • Advanced nanoe™ Technology & Double Mineral Ion - With an outstanding synergy, they firmly tighten up hair cuticles and lock moisture, giving you beautiful, damage & UV-resilient hair.
  • Various Modes for Hair, Scalp and Skin - Switch between Scalp Care Mode, Skin Care Mode, Hot/Cold Alternating Mode and Intelligent Temperature Control Mode at the touch of a button for your total beauty care.
  • Quick-dry Nozzle - Generates strong and soft airflows to help separate hair strands for quick, gently drying.
  • User-friendly Design - Developed with convenience in mind, EH-NA98 comes with Easy-clean Filter, Multi-mode, Sliding Switch and Foldable Handle.
Panasonic nanoe™ & Double Mineral Hair Dryer EH-NA98 (RP: RM899)

Panasonic nanoe™ & Double Mineral Hair Dryer EH-NA98 (RP: RM899)

Managing Director of Panasonic Malaysia, Cheng Chee Chung said, “Living in a time where consumers are spoilt for choice, it is very important for us to improve and introduce new innovation and technology to the market. Offering choice is part of meeting our customers needs, and also empowering them to make the right decisions to suit their ever-changing lifestyles.”

“With that in mind, Panasonic will continue to strive towards realising effortless beauty for women and enriching people's lives, by introducing a wide range of home products developed under strict quality and safety controls”, Cheng added.

Towards the end of the event, all guests were presented with a Panasonic goodie bag and vouchers sponsored by Eight Days Hair Salon, Lorna Jane (and its licensed partner, Believe Active), Australia’s award-winning women’s active wear brand.

Get your hands on our newly launched Panasonic Hair Dryer EH-NA98 and add it to your beauty arsenal! Now available at Panasonic Online Store, Lazada flagship store and our dealers’ store nationwide!

About Panasonic Malaysia Sdn Bhd

About Panasonic Malaysia Sdn Bhd

Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, indoor air quality, solar business, digital & video cameras, professional broadcasting equipment, system solutions, telecommunications, health & beauty care, batteries and lightings. All Panasonic products are available through our authorised dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com.my or call our Customer Care Centre at 03-7953 7600.

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