Features

ECONAVI Cuts Your Electricity Costs

With Panasonic ECONAVI intelligent fridge, power is varied to suit the situation; more power in the day when it is often opened and closed, and switches to ECONAVI (energy-saving) mode at night when it’s hardly ever used. This gives an extremely efficient operation for dramatic energy saving, which means reduced electricity costs.

NIGHT ECO
Reduces cooling operation when not in use.

SMART ECO
Predicts daily life patterns, controls temperature inside refrigerator.

10%* LESS ELECTRICITY USAGE
*Test conditions: Ambient temperature:32°C, when the temperature setting of the refrigerator is ‘MED’. Door opening / closing frequency: Refrigerator compartment 35 times, freezer 7 times. Insert load: Freezer compartment 750g test package, refrigerator compartment 2.0L water compared to non-ECONAVI function models. Panasonic in-house data.

Efficient Cooling and Energy Saving

Four sensors monitor the level of lighting and temperature in the room, when and how often the fridge doors are opened, and the fridge’s internal temperature. It analyses and responds to this information to maintain ideal cooling and avoid wasting energy.

1. Light sensor
2. Room temperature sensor
3. Door sensor
4. Internal temperature sensor

Easy to Access

1. Fridge on Top
The refrigerator compartment is used 75% of the time and the freezer 30% of the time. So the refrigerator compartment has been placed on top and the freezer on the bottom. This new eye-level accessibility is more convenient.

2. Center Position Fresh Safe
For convenient storage of heavy, space consuming vegetables, the vegetable case is located in the center where items are easy to see and take out.

Capacity 28L*
*Panasonic in-house data

High Enough to Easily Get a Full View

Easy to see all the way to the back, so items can be removed easily.

Maintenance-Free LED Interior Lighting

The long-life LED lighting requires little maintenance. It thoroughly illuminates the inside of the refrigerator to make it easy to see inside.

Easy to See

100kg Tempered Glass Shelves

Strong and clean tempered glass shelves that can withstand loads as heavy as 100kn. Heavy loading of food can even be done at the top shelves.

Height-Adjustable Shelves

Shelves can be lowered or raised for more efficient storage and convenience.

Easily Removable and Fully Washable

You can remove the shelves, door pockets and nearly all other parts and wash them whole.

Fresh Safe Vegetable Case

This vegetable case stores fruits and vegetables at optimum conditions – at high humidity at a constant temperature – to keep them fresh and juicy longer.

*Test conditions:
Ambient temperature: 25°C
Refrigerator temperature control: 2
Humidity may decrease due to vegetable condition
or the amount of vegetables being stored.
Panasonic in-house test data.

Indirect Cooling

High humidity is maintained for extended fresh and hygienic storage of vegetables. This environment helps prevent leaves from shrivelling or the veggies from drying out.

*Test conditions:
Ambient temperature: 25°C
Refrigerator temperature control: 2, full load in vegetable compartment, one day after loading vegetables, Panasonic in-house test data.
(Depending on the condition and amount of vegetables, moisture levels may vary.)

Airtight Structure

The gland flange firmly seals the vegetable case preventing outside air from entering. By maintaining a constant temperature and high humidity, this keeps item deliciously fresh.

Vegetables last longer by keeping humidity at 90%.*

Cool and Clean

Surround Cooling Airflow
Chilled air from the rear panel is blown upwards and to the sides to surround stored items for gently cooling.

Anti-bacterial and Deodorizing
Chilled air routed through the Ag Clean Filter circulates throughout the refrigerator, curbing bacteria growth and generating a deodorising effect. The inside of the unit remains spic-and-span, keeping the smells of fish and other raw ingredients from readily transferring to other food.

Urban Cool

The dark color of the door shelves and vegetable drawer provide just the right match for sophisticated kitchen interior design.

Stylish Control Panel

Our stylish vertical control panel makes it easy to check on ECONAVI operation, adjust the fridge temperature without even opening the door.

Reliable Quality and Advanced Technology Cultivated in Over 60 years of History

Panasonic refrigerators embody the essence of Japanese manufacturing. Since 1953, eighty million Panasonic refrigerators have been sold in Japan and around the world. To ensure the long and loving support of our customers, we have carried on the steadfast pursuit of easy use and high quality throughout this long history.

Uncompromisingly Rigorous Testing

Our mission is to furnish refrigerators that are easy to use, tough to break, and which provide long and loyal use. Toward that end, we are uncompromising in our quality control testing of the technologies that we have cultivated over more than six decades.

Peace of Mind, Each and Every Day for 12 Years

Panasonic refrigerators carry a 12-year compressor warranty. Our long tradition of strict quality control guarantees a minimum of 12 years of reliable operation. You can depend on you Panasonic refrigerator, day in and day out.

• The NR-BR344M is a long-term compressor guarantee service applicable product.
• This service does not apply to some Panasonic products.