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Panasonic TikTok Campaign 2024

Panasonic TikTok Campaign 2024

Stitch it to Win it TikTok Promo

MECHANICS

1. Who can join?
Anyone who is 18+ years old and currently residing in the Philippines and follows the Panasonic TikTok account can join the Stitch it to Win it Promo. However, both Panasonic Philippines and SVEN employees and their relatives up to the second degree of consanguinity and affinity cannot join this Stitch it to Win it Promo.

2. Promo Duration
This promo runs from October 30, 2024 to November 30, 2024.

3. Prize
There will only be one (1) selected winner for this promo. Their prize will be one (1) Lightweight Cordless Handheld Stick Vacuum Cleaner MC-SBM20HP41 with an SRP of P14,799.

4. Submission of Entries

  • STEP 1 – Participants must follow the official Panasonic TikTok account at www.tiktok.com/@panasonicph
  • STEP 2 – Participants must stitch the pinned Stitch-Ready Video and in their videos share why they should win and take home a brand-new Panasonic appliance.

    For additional chances of winning, participants are encouraged, but not required to feature their current Panasonic appliances in their videos. They may use their experiences with these appliances to creatively answer the question above. Participants may also create multiple, different video entries for more chances of winning.
  • STEP 3 – In their stitched videos, participants must tag @panasonicph on TikTok and include the hashtags #PanasonicLiveOnTikTok and #StitchItToWinIt in their caption.
  • STEP 4 – Once their videos are stitched with our Stitch-Ready video, participants may upload their stitched video link in FORM LINK with the following details so we may validate their entry:

o Full name of the Stitch it to Win it Participant
o Participant’s TikTok Username
o Birthday and Age
o Contact Number
o Email Address
o Current Home Address
o Appliance Featured (Optional for Step 2)
o Date and time of stitched video/s
o Screenshot of their TikTok account following @panasonicph on TikTok
o Link/s to their stitched video/s on TikTok
o Video file of their stitched video on TikTok

5. Determination of Winners
Deadline of entries is on November 30, 2024 at 11:59PM.

Participants may stitch a single video with the Stitch-Ready Video once to qualify for the promo; Multiple entries of the same video will be counted as one (1), but participant may submit another video entry with a different concept for more chances of winning.

1. Upon closing of entries, the SVEN Team will consolidate all valid entries from our official form in an excel sheet with the requested data above. All entries will be verified based on their adhere to the mechanics above.

2. Validated entries will be scored by judges in the presence of a DTI representative via Zoom call on December 3, 2024 based on their answers to the prompt, “Why should you take home a brand-new Panasonic appliance?” and whether or not a Panasonic appliance is featured in their answer or video with the following criteria:

a. Creativity and Originality (60 points)

i. Originality (25 points) – Participants should be able to showcase a personal connection between themselves and their current or future Panasonic appliances.
ii. Brand Love (20 points) – In their stories or reasons for winning, participants should be able to exemplify Panasonic’s brand values and express how their reasons for winning are driven by wanting to experience Panasonic’s Japan Quality appliances that are durable, high-quality, and long lasting.
iii. Creative Integration of Panasonic Products (10 points) – This is dependent on how participants creatively feature or mention their experiences with their current Panasonic appliances. The creative integration can be done through either video editing or compelling storytelling. If participant doesn’t feature a Panasonic appliance, he/she will automatically receive 0 points.
iv. Multiple Video Entries (5 points) – If a participant submits another video entry with a different concept, he/she will automatically receive 5 points. This video will then be scored according to the same criteria listed here. If a participant only submits one video, he/she will automatically receive 0 points.

b. Video Quality and Presentation (40 points)

i. Clarity (20 points) – Participants should be able to clearly and concisely relay their reasons for wanting to win a brand-new Panasonic appliance in a minimum of 30 seconds to a maximum of 3 minutes.
ii. Visual and Audio Quality (20 points) – Participant’s video is visually appealing, while audio quality is clear.

Winner will be posted on Panasonic Philippines Facebook Page and TikTok Page and will be notified via his/her TikTok account used to stitch the video and via mail in their registered postal address.

Winners can receive the prize through the following options: 1) through personal pick-up at the SVEN HQ located at 1485 Quezon Avenue, Quezon City, Manila; or 2) through delivery, with delivery fees shouldered by the agency, from the SVEN HQ to their respective homes. Winners may also opt to have a representative pick up or receive the prize provided that the winner provides a signed authorization letter specifying the representative can claim on their behalf.

Prizes are non-transferrable. The 20% tax on the prize will be shouldered by Panasonic Philippines. Winners have a redemption period of 60 days upon receipt of notification to coordinate with Panasonic Philippines and claim their prize otherwise their prize will be forfeited with prior approval of DTI.

DTI Fair Trade Permit No. FTEB-205736 Series of 2024