Equipped with a
dedicated video format



Following the expansion of its compact digital camera lineup designed for easy enjoyment of wide-angle shooting and powerful zoom for anyone, Panasonic focused on the video recording function. The DMC-TZ7/ZS3 and DMC-FT1/TS1 released in 2009 were equipped with an AVCHD Lite format (1280x720) video recording performance. While the conventional Motion JPEG format uses a compression system originally developed for still image recording, AVCHD Lite was developed for high-definition video recording. Therefore, these models recorded higher-quality motion pictures using about half of the data storage size previously required. They marked the first step toward the advent of today’s standard hybrid photo/video cameras.