Technology Philosophy

Technologies That Fuel Creative Passion

Aiming for the Best Possible Tools for Image Creation

LUMIX was launched in 2001 as a challenge to develop world’s first technologies to produce groundbreaking cameras. Since that time, revolutionary LUMIX products have followed one after another. We brought together high-performance lenses licensed by Leica, high-precision image stabilization, AI image recognition technology, and high-quality 4K video. We then introduced the world’s first mirrorless cameras with interchangeable lenses. LUMIX has opened a new world of possibilities for photography and video.
With the spread of social media and increased use of smartphones, opportunities for sharing photography and video have expanded significantly. Creators are constantly seeking new ways to express their ideas and make a clear impression on people. To support their passion and vision, we continue to refine technologies—developing an intuitive user interface that closely fits creators’ needs as well as improving performance and reliability that creators can depend on in any situation. High quality video capabilities have been a priority since the inception of the brand. We are striving to broaden creators’ expressiveness, helping them in their quest to capture and share the beauty of life. LUMIX aims to be an indispensable tool for their creative expression.

 

Capabilities That Reflect Creators’ Sensitivities

Technology Philosophy

In lens architecture, our optical design explores nuanced areas of sensitivity that creators seek, such as “atmospherics” and “feeling.” In addition to reducing ghosting and flares, we are pursuing “resolution-feel” and “bokeh” as well as rich and accurate color reproduction. Our aim is to capture life in every frame through cutting-edge processing that includes fine control over exposure and contrast, hue and saturation, and highlights and shadows. Working with creators, we are accumulating deep expertise and knowledge in the finer aspects of image quality, and we are continuously improving upon the Venus Engine.

 

Reliability for Creative Production and Seamless Workflow

Reliability for Creative Production and Seamless Workflow Reliability for Creative Production and Seamless Workflow

We focus intensely on the reliability of equipment to avoid interruptions in creative flow. We ensure high reliability through repeated simulations and testing trials for weather resistance, heat dissipation, and overall durability in every conceivable situation so that LUMIX cameras are ready for long hours of shooting.

To achieve cinematic quality in video production, LUMIX uses Panasonic’s V-Log/V-Gamut, which are used across a whole line of professional cinema cameras. This realizes a unified post-production workflow, making a consistent approach work seamlessly across a range of professional video equipment. We are committed to advancing features and the ongoing improvement of this workflow.
LUMIX technologies are all focused on creators’ vision. For those who seek new forms of expression, we will keep working diligently to develop the tools that meet creators’ needs and exceed expectations.

 

CONCEPT MOVIE

LUMIX Technology Philosophy – THE CREATORS