Technics Enters Regional Market and Brings 50 Years of Audio Engineering and Excellence

Technics Enters Regional Market and Brings 50 Years of Audio Engineering and Excellence

The brand is committed to the region and will bring for its customers industry-leading products

Dubai, United Arab Emirates

Technics, premium audio brand of Panasonic Corporation, to significantly grow its presence across the regional market and bring with it 50 years of Hi-Fi audio engineering expertise and excellence, it was announced today. The company has a progressive plan for the region, with an exciting product pipeline to keep its customers continuously engaged.

Founded in 1965, the Technics brand has achieved global success which has been driven by a constant strive for innovation and excellence within the audio field. The company has released countless legendary hi-fi components in the past decades, many of them setting new standards in the audio world.

“Technics as a brand continues to see countless successes globally and in the recent past, the company has also seen strong support in the region. But now after an absence in the regional market, we are here to affirm our commitment to the region. We see the region as a definite growth market and we will be introducing industry-leading products for our customers,” commented Hidetoshi Kaneko – Director & Division Head, Technics.

Technics understand that the listening experience is not purely about technology but the magical and emotional relationship between people and music. We want people to experience music as it was originally intended and enable them to feel the emotional impact that enthuses and delights them

As a brand, the 'Technics Sound', has been established under internal rules that push and challenge the company to develop and bring to the market, world-class products. The company has dedicated audio specialists who are involved in a stringent development process that includes a sound committee performing rigorous sound assessments, step-by-step quality assurance checks, and numerous physical performance evaluations.

Furthermore, Technics select the best materials for creating the optimal sound. Only when all of these requirements have been met can the uniquely inspirational 'Technics Sound' emerge. To achieve this, there will be no compromise, ever.

Technics products do not simply produce sounds. They play an important role in the music lover's environment, wrapping the listener in vivid and dynamic music. Staying true to the fidelity of the sound is crucial and Technics guarantee to reproduce the audio signals as faithfully as possible while maintaining a clean, crisp sound.

“With a combination of our love of music and the vast high-end audio experience of the Technics team, we stand committed to building a brand right here in the region and provide the ultimate emotive musical experience for music lovers. Technics will continue to grow its product portfolio across the region, bringing products that offer leading-edge technology and performance,” added Kaneko.

Technics enters the region with the release of its new true wireless earbuds models EAH-AZ60 and EAH-AZ40 catering to consumers' new 'work from anywhere’ lifestyle. The earbuds are now available on


About Technics:
Technics is the brand name of hi-fi audio products owned by the Panasonic Corporation with its main residence in Osaka, Japan. The Technics brand was founded in 1965. Driven by a constant strive for innovation and excellence within the audio field, countless legendary hi-fi components have been released by the Technics brand, many of them have set new standards in the audio world.