Japanese manufacturer marks launch with dynamic photo walk featuring some of the country’s leading videographers and social media influencers
The highly-anticipated debut in Pakistan of Panasonic’s LUMIX S Series happened today in Karachi. Comprising of the LUMIX S1R and S1, the LUMIX S is the brand’s first full-frame Digital Single Lens Mirrorless cameras with a 35mm full-frame CMOS sensor. The new cameras are based on the L-Mount standard, which boasts a well-balanced, large inner diameter and compact dimensions for a flange focus to realize optimum size and performance as a mirrorless camera system.
Designed for professional videographers and photographers, the LUMIX S Series has been engineered for unprecedented image quality with high resolution, rich gradation and superior color reproduction. A high-speed, high-precision AF system based on advanced control technology over the lens, the sensor, and the new Venus Engine enable the user to capture the target in sharp focus without fail. The LUMIX S Series also boasts industry-leading video recording performance (4K 60p/50p), intuitive control, rugged design for heavy field use, durability, and expandability.
Kunihiro Tanikura – General Manager – Audio Video Department, Panasonic Marketing Middle East and Africa, said, “Pakistan is an important market for our camera category, especially with the country’s burgeoning media industry. Furthermore, there is rising demand from the young population for creative and high-end products to address their digital needs, noting the increasing number of professional videographers and social media influencers here. Understanding and meeting the needs of the local customers have always been important to us and therefore we are very excited to finally introduce the Lumix S Series to the Pakistani market. These new camera line up incorporates our Mirrorless technology refined over the years with a strong emphasis on advanced picture quality and extensive creative control, yet retaining essential user-friendliness. We are confident that with Panasonic’s legacy of imaging innovations, complemented by groundbreaking new technologies, we will be able to promote further a culture of creativity, as well as support growth opportunities for the Pakistani media and entertainment industries.”
A key highlight of the launch was the photo walk, led by Pakistan’s popular videographer Usman Dadi. Bringing further excitement to the photo walk was the involvement of country’s popular social media personalities and top videographers.
The LUMIX S1R integrates a 47.3-megapixel full-frame CMOS sensor (36mm x 24mm) without LPF (Low Pass Filter), which gives it the industry’s highest level of resolution in the full-frame mirrorless cameras. In addition to the precise reproduction capability in detail, this sensor achieves a high S/N ratio by taking advantage of its high light-condensing efficiency despite the large number of pixels. It features a High-Resolution mode for the first time as a mirrorless full-frame camera to enable 187-megapixel ultra-high precision photo shooting.
The LUMIX S1, on the other hand, comes with a 24.2-megapixel full-frame CMOS sensor (35.6mm x 23.8mm) that provides a wide dynamic range and excellent performance at high sensitivity in addition to a natural yet sharp image description thanks to sufficient light condensation per pixel. It records smooth 4K 60p/50p video and enables full-pixel readout of signals in 4K 30p/25p to save truly beautiful footage. It has more cinematic features, such as compliance with 4:2:2 10-bit 4K 30p/25p internal video recording and 4K 60p/50p HDMI output as well as V-Log.
The AF system of the LUMIX S1R/S1 achieves not only the industry’s fastest level of focusing speed but also a tracking performance that is made possible by the adoption of Advanced AI Technology that accurately recognizes moving target subjects. The cameras incorporate a Body I.S. (Image Stabilizer) to effectively compensate for the hand-shake movement. Combining the Body I.S.(5-axis) and the O.I.S. (Optical Image Stabilizer, 2-axis) in the LUMIX S Series lenses, the Dual I.S. 2 boasts even more powerful stabilization which compensates for any types of blur. Equipped with a high-resolution Real View Finder, triaxial tilt rear monitor and high-performance shutter unit with high durability, the rugged design LUMIX S1R/S1 provides the professional photographers with high reliability.
The cameras’ High-Speed Video feature lets users record slow motion video in 4K (maximum 60 fps/ 50 fps) and FHD (maximum 180 fps /150 fps). For the terminal, an HDMI Type A is provided, with a cable lock holder also included to prevent unplugging trouble on location. LINE input is also supported by a 3.5-mm microphone jack, as well as 3.5-mm headphone jack. In addition, it complies with the Microphone Adaptor DMW-XLR1 (sold separately), which is a plug-in type adaptor for an XLR microphone to record high-quality stereo sound.
Other essential features include: Photo Style setting featuring a new Flat mode, Variable Aspect Ratios of 65:24 (Film Panorama) and 2:1 (6 x 12 cm, I.S. Status Scope, Flicker Decrease, Highlight Weighted Light Metering Mode, a new AWB Auto White Balance mode, and Bluetooth 4.2 and Wi-Fi 5GHz capabilities, among others.
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of 7.982 trillion yen for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.
About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: https://www.panasonic.com