Brand Story

Introducing how Panasonic is striving towards the goal of realizing “A Better Life, A Better World” across the world.

Not only is hydrogen energy clean, it can also provide a stable supply of energy in case of emergencies. That is why there are high expectations for hydrogen energy as the next energy generation system. Panasonic, which has already brought to market a household fuel cell cogeneration system, is currently developing a hydrogen fuel cell that can create energy directly from pure hydrogen. Panasonic is also conducting research and development on technologies that create hydrogen from water and for storing hydrogen.

It is said that there are 1.32 billion people in the world who do not have access to electricity.

Panasonic has the technology to provide light to such people - with its solar cell powered lanterns. The lack of access to electricity causes a wide-range of social issues in many part of the world. By donating solar lanterns to NPOs/NGOs working to provide education, medical care, and support so that people may become more independent, Panasonic hopes to help resolve these issues. Small lanterns are helping light the way to a brighter future.

This is a short documentary about three Panasonic employees, who discovered something wonderful through the donation of solar lanterns. Latest updates about the 100 Thousand Solar Lantern Project is available on the following website.

Panasonic envisions an enriched, custom-tailored lifestyle, which incorporates optimum town and social services that caters to your family’s needs, which are selected based on data or life logs collected from consumer electronics and household equipment in your home.

Please take a look at Panasonic's “A Better Life in 2020”.

The solar car race, “Carrera Solar Atacama 2014” was held in Chile's desert boasting some of the highest levels of sunshine in the world. Panasonic’s HIT™ photovoltaic modules with the world’s highest level of energy conversion rate and thermostability contributed to Tokai Challengers’ win.

Panasonic selected resources recycling as an underlying theme along with CO2 emissions reduction, promoting our "recycling-oriented manufacturing" concept.
We will contribute to creating a more sustainable society, as well as achieve business growth by globalizing total materials recycling. Our total recycling system addresses the resources we work with during development, production, and logistics, as well as the resources we receive from used product collection.