Panasonic is a proud member of the UHD ALLIANCE - a group of technology companies, electroni HD technology. The UHD Alliance’s aim is to provide guidance and guarantees that help consumers to shop with confidence when selecting displays, TVs or video content.
Panasonic is a proud member of the UHD Alliance - a group of technology companies, electroni HD technology.
The UHD Alliance’s aim is to provide guidance and guarantees that help consumers to shop with confidence when selecting displays, TVs or video content.
By setting out a list of technical requirements and issuing product certifications, the Alliance works to align content creators and technology companies to guarantee customers the highest quality viewing experience from any certified Ultra HD or HDR display.
What is the UHD Alliance?
Formed in 2016, the UHD Alliance is a cross-industry body that brings together leading electronics manufacturers, technology companies, broadcasters and film studios. The UHD Alliance is one of the most wide-ranging industry bodies ever assembled. Working together, the panel of industry experts brings improvements in display technology into the businesses and homes of consumers, providing ever-improving display quality and video content.
As an Alliance board member, Panasonic has worked closely with other members to develop UHD and HDR certifications. The UHD Alliance’s Premium logo only appears on products that have been certified to meet or exceed the strict performance standards set by Alliance members. This logo serves as a guarantee of quality for customers, ensuring that any device meets the Alliance’s exacting standards.
Home entertainment technology, mobile devices and video content marked with the UHD Premium or Mobile HDR Premium logo are certified and guaranteed to meet these tough technical standards.The UHD Alliance’s high standards, enforced and certified by independent experts, make it easier than ever for consumers to shop with confidence.
The UHD Alliance’s Ultra HD Premium and Mobile HDR Premium logos highlight for consumers which products in the marketplace meet the strict guidelines which have been set by the industry.
More than simply supplying a 4K resolution, providing four times the on-screen detail as an HD 1080p display, certified products also support High Dynamic Range (HDR), immersive audio, a wide colour spectrum, and 10-bit colour depth.
Together, these technologies provide greatly improved detail, enhanced colours, brighter brights and deeper darks, enabling Ultra HD and HDR Premium-certified products and content to accurately replicate the richness of the sights and sounds of the real world.
Every Panasonic product bearing the Ultra HD Premium logo has passed stringent tests set by independent bodies. No products are self-certified either, providing a guarantee that Panasonic’s displays meet all of the latest quality guidelines set out by the UHD Alliance.
High Dynamic Range technology is a key element of any UHD Alliance certification. Films, TV programmes and other content shot in HDR and displayed on a compatible device benefit from a wider brightness range and improved colours than those relying on other technologies.
HDR Premium displays mimic the way in which the human eye works, increasing both the vibrancy and subtlety of colours. HDR enables you to see on a TV screen the full beauty and range of colours experienced by your eyes every day in the real world.
HDR10+ is the latest update to HDR technology, developed by Panasonic and other technology and broadcasting companies.
Building on the HDR platform, HDR10+ lays the groundwork for the next generation of displays, optimising 4K displays with newer technology to provide the best possible viewing experience and picture quality.
Unlike previous HDR technology, HDR10+ makes use of dynamic tone mapping to automatically optimise the colour, brightness and contrast of every scene. Dynamic mapping individually enhances every frame of footage to bring viewers lifelike vibrant visuals, improved brightness subtlety and a much wider colour range than ever before.
Launched in early 2018, HDR10+ will be licensed to content providers, film studios and electronics manufacturers, bringing consumers true-to-life displays and TV experiences that match the creative intent of Hollywood films.