Company Overview

Dear all Valued Customers, Business Partners, and Colleagues,

Xin chào Quý vị!

First of all, I would like to express my deep gratitude for your strong support of Panasonic over the years!

My name is Taka Fujino. I am honored to introduce myself as the new General Director of Panasonic Vietnam, starting in April 2025. Taking on this role, I am filled with excitement for the journey ahead, working with you and contributing further to Vietnam!

My connection with Vietnam began in 1996 during my first visit to this beautiful country. In 2000, I had the opportunity of my first assignment to work in Vietnam. Since then, I have been gradually captivated by its vibrant culture and economic growth, as well as the warmth of the people in this country. Even though I have traveled and worked in different countries such as Australia and Singapore, since I immersed myself in daily life and witnessed the nation’s rapid development over the past three decades, I now feel Vietnam is as familiar as my second hometown.

My career journey has always been through global consumer electronics marketing. As our Founder Konosuke Matsushita said, providing happiness to customers is the value of commerce. I strongly believe in the power of marketing, enabling Panasonic to connect with and develop diversified and personalized customers.

As you may know, throughout 50 years of being present in Vietnam, Panasonic has won the love and trust of Vietnamese customers as the Japan's No. 1 Consumer Appliances Brand*. Since then, we have steadfastly committed to further contributing to the country's sustainable development and the wellness of people for the next 50 years. With manufacturing and technological advantages, we shall further strive to bring a healthy, safe, and comfortable life to consumers with our Japan quality products and services, while tackling social challenges, particularly those related to the environment. On top of business activities, we also dedicate ourselves to various CSR initiatives, focusing on the environment and education as two fundamental pillars for sustainable development.

Vietnam has great potential in different dimensions with stable economic growth. The Panasonic Vietnam Group companies have thus established seven member companies and a full-scale business model ranging from R&D, Manufacturing to Marketing, Sales, and Services, which proves that Vietnam is a strategic market for Panasonic in the Asia Pacific region or even globally. I strongly believe we can fulfill our mission and vision towards the wellness and sustainability of Vietnam with your continued support and companionship.

Today, I am so happy to be a part of the great “Panasonic Vietnam family”. Together with you, we shall continue this journey with passion, confidence and innovation.

Yours faithfully,
Taka Fujino

* Source: Euromonitor International Limited, Consumer Appliances 2025 edition, per Consumer Appliances definition, retail unit volume, 2024 data.