How It Works
Prime Fresh preserves your food in a soft frozen state to lock in the maximum amount of flavour and nutrients.
Soft Freezing
Soft freezing at approximately -3°C ensures the water inside the food doesn’t expand and cause cell damage.
Prevents Fat Oxidation
Soft freezing stops the fat in food from oxidising to maintain optimal freshness and taste.
Why Is -3°C Optimal For Maintaining Freshness?
Not Ideal (-18°C)
Food is hard and difficult to cut.
Ideal Temperature (-3°C)
Food is easy to cut without defrosting.
Extends the freshness of your food, while retaining flavour and nutrients.
Not Ideal (4°C)
Food is too soft to cut neatly and only stays fresh for a few days.
Tastier Meals With Prime Fresh
-3°C soft freezing keeps ingredients fresh so you can prepare mouth-watering dishes.
*Overseas model shown.
Retains Freshness For Up To 7 Days
Meat and fish remain fresh and flavourful for up to a week.
Keeps Flavour
Soft freezing protects ingredients from cell damage and drip for better flavour.
Convenient & Time Saving
Ingredients stored with Prime Fresh don’t require defrosting and can be seasoned quickly.
Retains Freshness for Fish
Soft freezing locks in flavour and nutrients for long lasting freshness.
Retains Freshness for Meat
Nutrients and flavours are locked in with no visible drip or colour change.
Preserves Freshness Longer Compared to Chilled
Less oxidation means soft frozen food stays fresh for longer.
Prevents Cell Damage
Less cell damage helps food stay fresh without losing flavour or nutrients.
Stops Drip
Soft freezing prevents juices from oozing out, so food stays succulent and full of flavour.
Retains Essential Nutrients
Nutrients stay locked in food since no defrosting is required.
Fuss-Free Meal Prep
Easy To Cut
Soft freezing enables easy cutting of meat without defrosting.
Easy to Scoop
Scoop out just the desired amount of soft frozen cooked food such as soups and sauces.
Easy to Peel
Ham slices that stick together when frozen can peel apart neatly with -3°C soft freezing.
Quick Seasoning
Flavours can penetrate faster for even more delicious results when marinated or seasoned food is soft frozen at -3°C.
Prime Fresh In Action
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