Prime Fresh -3°C | Fridge

How It Works

Prime Fresh preserves your food in a soft frozen state to lock in the maximum amount of flavour and nutrients.

Soft Freezing​

Soft freezing at approximately -3°C ensures the water inside the food doesn’t expand and cause cell damage.

Prevents Fat Oxidation

Soft freezing stops the fat in food from oxidising to maintain optimal freshness and taste.

Why Is -3°C Optimal For Maintaining Freshness?​

Not Ideal (-18°C)

Food is hard and difficult to cut.

Ideal Temperature​ (-3°C)

Food is easy to cut without defrosting.
Extends the freshness of your food, while retaining flavour and nutrients.

Not Ideal​ (4°C)​

Food is too soft to cut neatly and only stays fresh for a few days.

Retains Freshness for Fish

Soft freezing locks in flavour and nutrients for long lasting freshness.

Retains Freshness for Meat

Nutrients and flavours are locked in with no visible drip or colour change.

Preserves Freshness Longer Compared to Chilled

Less oxidation means soft frozen food stays fresh for longer.

Prevents Cell Damage

Less cell damage helps food stay fresh without losing flavour or nutrients.

Stops Drip

Soft freezing prevents juices from oozing out, so food stays succulent and full of flavour.

Retains Essential Nutrients

Nutrients stay locked in food since no defrosting is required.

Fuss-Free Meal Prep​

Easy To Cut

Soft freezing enables easy cutting of meat without defrosting.

Easy to Scoop

Scoop out just the desired amount of soft frozen cooked food such as soups and sauces.

Easy to Peel

Ham slices that stick together when frozen can peel apart neatly with -3°C soft freezing.

Quick Seasoning

Flavours can penetrate faster for even more delicious results when marinated or seasoned food is soft frozen at -3°C.

Prime Fresh In Action

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