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Prime Fresh -3°C | Fridge

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FRESHNESS PAGE - PRIME FRESH

How It Works

Prime Fresh preserves your food in a soft frozen state to lock in the maximum amount of flavour and nutrients.

Soft Freezing​

Soft Freezing​

Soft freezing at approximately -3°C ensures the water inside the food doesn’t expand and cause cell damage.

Prevents Fat Oxidation

Prevents Fat Oxidation

Soft freezing stops the fat in food from oxidising to maintain optimal freshness and taste.

Why Is -3°C Optimal For Maintaining Freshness?​

Not Ideal (-18°C)​

Not Ideal (-18°C)​

Food is hard and difficult to cut.

Ideal Temperature​ (-3°C)

Ideal Temperature​ (-3°C)

Food is easy to cut without defrosting.
Extends the freshness of your food, while retaining flavour and nutrients.

Not Ideal​ (4°C)​

Not Ideal​ (4°C)​

Food is too soft to cut neatly and only stays fresh for a few days.

FRESHNESS PAGE - PRIME FRESH
FRESHNESS PAGE - PRIME FRESH
Retains Freshness for Fish

Retains Freshness for Fish
 

Soft freezing locks in flavour and nutrients for long lasting freshness.

Retains Freshness for Meat

Retains Freshness for Meat
 

Nutrients and flavours are locked in with no visible drip or colour change.

Preserves Freshness Longer Compared to Chilled

Preserves Freshness Longer Compared to Chilled
Less oxidation means soft frozen food stays fresh for longer.

FRESHNESS PAGE - PRIME FRESH
Prevents Cell Damage

Prevents Cell Damage
Less cell damage helps food stay fresh without losing flavour or nutrients.

Stops Drip

Stops Drip
Soft freezing prevents juices from oozing out, so food stays succulent and full of flavour.

Retains Essential Nutrients

Retains Essential Nutrients
Nutrients stay locked in food since no defrosting is required.

FRESHNESS PAGE - PRIME FRESH

Fuss-Free Meal Prep​

Easy To Cut

Easy To Cut
Soft freezing enables easy cutting of meat without defrosting.

Easy to Scoop

Easy to Scoop
Scoop out just the desired amount of soft frozen cooked food such as soups and sauces.

Easy to Peel

Easy to Peel
Ham slices that stick together when frozen can peel apart neatly with -3°C soft freezing.

Quick Seasoning

Quick Seasoning
Flavours can penetrate faster for even more delicious results when marinated or seasoned food is soft frozen at -3°C.

Prime Fresh In Action

*Overseas model shown.

Prime Fresh In Action

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