Make It Luminous | Adam Pretty | Olympic and Paralympic Games Tokyo 2020
Pretty captures and immortalizes athletes’ performance with the LUMIX S series camera system, with his first project in the series titled “Make It Luminous”. He visualizes the incredible performances on the sprinting, high jump, and judo athletes – their movements too quick to be followed by the naked eye – using afterimages from LEDs and other lights attached to sports equipment and the athletes’ bodies themselves. Capturing the paths of light “drawn” by the athletes’ physical movements, the LUMIX S series camera system demonstrates unprecedented performance and is already raising expectations for what is to be seen at Olympic Games Tokyo 2020.
It’s every photographer’s dream to work on an Olympic project with a brand like Panasonic. When I first received the offer to shoot with the LUMIX, I took inspiration from the brand name itself and the idea to create shots featuring the athletes‘ movements overlapped with light hit me, which led me to propose the concept for the project. Trying to combine everything together into one picture was probably the biggest challenge. We need the perfect movement and expression, but then we also need the LED lighting and the flash to be perfect. There were multiple moving parts to the shoot, which makes it tricky. But it’s only amazing when we get it right, and timing was critical to that. We got some great images on day one, but I think we took it to the next level on the second day. That’s what I love about photography: it’s a process in which one can learn and improve. I was blown away by the sharpness of the lenses with the LUMIX, and the sensor was great with skin tones as well. When I shoot, I look at how skin tones are treated, and my first thought when I used the 50mm was that I couldn’t believe how perfect it was. It was the best 50mm I‘d ever used, and close to one of the best lenses period. I’ve definitely grown friendly with LUMIX S series since it was a pleasure to use for this studio shoot.