Kuala Lumpur, 7 July 2015 – Panasonic Malaysia today introduced Panasonic Cooking Studio that is equipped with the full range of Panasonic kitchen appliances, used during the food preparation and cooking process. The Panasonic Cooking Studio is located in Jalan Maarof, Bangsar. Located at the Ground Floor of * The Cooking House, The Panasonic Studio aims to provide real life cooking experience, using Panasonic Cooking appliances. Open to all consumers, this studio will provide hands-on demonstrations on the latest cooking and baking skills.
“The Panasonic Cooking Studio will be utilized to increase our Customer Engagement Activities. One of the key directions for Panasonic Malaysia is to enrich customers’ experience and through this Studio, we will be able to showcase our range of products and the convenience our products have to offer”, said Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia.
Panasonic will conduct cooking demonstrations on a weekly basis and information of the workshops can be found in Panasonic Malaysia website i.e Panasonic Cooking platform, facebook and quarterly newsletters which will be distributed through mail drop (Klang Valley area) and at business partners shop front.
Panasonic Cooking boasts an extensive line-up of kitchen appliances range which covers a total of 18 product categories / 78 models.
“Panasonic is the only brand that carries the complete range of cooking appliances from Blenders to Food Processor to Microwave Ovens. Our consumers, regardless of their level of expertise, can produce many types of delicious and healthy food,” said Muto.
Being the market leaders in the kitchen appliances category, Panasonic commands no. 1 market share for products like Microwave Ovens at 50%, Rice Cooker at 41% and Food Preparation Series at 33%. Aiming to maintain this high market leadership, Panasonic will be introducing the following products to the Malaysian consumers.
1. Induction Heating (IH) Rice Cooker (SR-HB184, ASP : RM1,599)
The IH Rice Cooker boasts a 5-layer IH for high and stronger heat cooking performance of 1400W which produces even heating. With this technology, the rice is being cooked at the precise and perfect temperature. With the Diamond “KAMADO” pan with Gold Powder, each rice grain becomes fluffy and delicious. The IH Rice Cooker also has a 7-layer Inner Pan with Ceramic Coating that increases the durability with diamond hard coating.
2. Slow Juicer (MJ-L500, ASP : RM899)
This Slow Juicer is able to produce high nutrient juice with its low speed grinding system (the screw rotates slowly at 45rpm to squeeze ingredients thus nutrients are not destroyed by friction heat. This is a highly efficient way to obtain nutrients.) There is no heat and no oxidation during the juicing process thus preserving the nutrition and enzyme in its original form. The Slow Juicer can also produce delightful frozen dishes with its ‘Frozen Attachment’ by following a few simple steps (refer to product catalogue).
3. Glass Jug Blender (MX-GX1581, ASP : RM239)
The maximum locked wattage of 450W is a powerful blending machine which has 2 speed and pulse options. The built in Ice Crushing Titanium Blade, enables high powered performance. This Glass Jug Blender has many versatile usages which has a capacity of 1.5L glass jug, suitable for either wet or dry ingredients.
“With the new addition to the extensive line-up of Panasonic Cooking range, we are confident to enrich the cooking experience of our consumers. We will further drive through our commitment to enhance the consumers’ experience through Panasonic Cooking Studio, providing live demonstrations with Panasonic Cooking products,” said Muto.
* About The Cooking House
Established in 2006, The Cooking House is a culinary school that offers hands-on leisure classes that covers a grand selection of cuisine cultures while delivering training in a fun and relaxed environment. Located in Jalan Maarof, Bangsar, The Cooking House provides culinary team building programs, chef demonstrations and recipes testing and development services. Also available for rental and private dining services.(For more information, visit Cooking House website at www.thecookinghouse.com or call at 03-2202 3330, 012-395 1243. Email: email@example.com).
About Panasonic Malaysia Sdn Bhd
Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.