Kuala Lumpur, 28 May 2013 - Panasonic Malaysia has won multiple Reader’s Digest Trusted Brands platinum and gold awards for twelve consecutive years since 2001.
This year Panasonic Malaysia won two platinum awards in the refrigerator and washing machine categories and two gold awards in the flatscreen TV and air conditioner categories.
Reader’s Digest Trusted Brands Survey (formerly known as Reader’s Digest SuperBrands) was launched in 1999. The survey identifies which brands appeal most to affluent Asian consumers.
“These awards marked another year of achievement by the company in defining the confidence and recognition by Malaysian consumers of Panasonic products. The continued trust in our brand is a testament to the quality of our products.” said Yosuke Matsunaga Managing Director, Panasonic Malaysia.
He added that, “Achieving Trusted Brand status is a genuine recognition of consumer’s approval. Being a Trusted Brand means a brand is truly top-of-mind among consumers when it comes to trustworthiness and reliability. The recognition by the consumers gives us inspiration to continue offering quality products to our consumers and that is a key factor which has contributed to our outstanding performance”.
The Reader’s Digest Trusted Brands survey is carried out by the Nielsen Company. Consumers are surveyed through questionnaires distributed in Reader’s Digest as well as through telephone interviews of randomly selected consumers in Hong Kong, India, China, Malaysia, Philippines, Singapore, Taiwan and Thailand.
The survey reflects consumers’ choice of their most trusted and favorite brands among the thousands available in the market
About Panasonic Malaysia Sdn Bhd
Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.