Partnerships in New Zealand

Partnerships in New Zealand

Panasonic New Zealand are proud to support a wide-range of local activities which encourage community spirit, inspire healthier lifestyles and bring people together.

From long-time partnerships in small local activities to being a proud partner of top annual sporting events, Panasonic aims  to build stronger relationships with the people of New Zealand.

To apply for partnership opportunities with Panasonic New Zealand, please email with the subject heading “Partnership Opportunities”.

The Panasonic People’s Triathlon Series

The Panasonic People’s Triathlon Series is Auckland’s longest running triathlon series. Each year, four different races are held at Maraetai Beach and Mission Bay between November and April.

Participants have the chance to race a variety of distances in both triathlon and duathlon. All events have a wide range of abilities enabling participants to race as competitively or non-competitively as they like. Panasonic New Zealand is the lead sponsor for this event.

First Tier Events

Panasonic New Zealand is delighted to partner with First Tier on their wide-range of events including XTERRA Rotorua Festival Rotorua Festival, Women’s 6K, SRAM Tour de Ranges, and Botany Town Centre Summer Fun Run.

For the past 17 years, First Tier has been one of New Zealand’s leading event management companies. They organise local events that unite and connect people of all ages and abilities across New Zealand communities.

The Chiefs Super Rugby Team

This year, Panasonic New Zealand is thrilled to partner with The Chiefs Super Rugby Team. The Chiefs are one of Super Rugby’s five New Zealand teams, who are based in Hamilton.

The Chiefs are a much-loved team, who are renowned for their community-spirit and for being a family-orientated organisation – these values are of great importance to Panasonic New Zealand.

Wero Whitewater Park

Panasonic New Zealand is a proud sponsor of Manukau’s Wero Whitewater Park, an artificial river and water course for recreation, sports, emergency services training, school programmes and youth development.

Panasonic has partnered with Wero Whitewater Park on the development of their interactive state-of-the-art educational facilities. Wero Whitewater Park’s educational programme promotes water safety by teaching children and young people the confidence and survival skills to be better prepared and able to safely enjoy the water.

Global Partnerships

Panasonic's global partnership is based on supporting a number of global events and activities that resonate with our philosophy of contributing to society by providing cutting edge technology.


As the Official Worldwide Olympic Partner, Panasonic has been supporting the Olympic Games with its cutting-edge AV equipment solutions for over 25 years.

Panasonic has also extended its support to the Paralympic Games by becoming the first Japanese company to sign the top tier sponsorship agreement for the Paralympic Games.

Drawing on a wide portfolio of technologies and wealth of experience, Panasonic will continue to provide a wide range of solutions to help people across the world share in the passion and excitement and athletes deliver the performance of their lives.

Logo of Worldwide Olympic Partner Panasonic
Logo of Worldwide Paralympic Partner Panasonic

UNESCO World Heritage

In cooperation with UNESCO, Panasonic has been offering the World Heritage calendar since 1995, as part of our partnership to protect UNESCO World Heritage sites.

Related Links

Kid Witness News (KWN) is a global hands-on video education program for elementary and secondary school children, supported by Panasonic.