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Panasonic Brings The 4K World to Its Consumers at Broadcast Asia 2014

17 June 2014, Singapore – At Broadcast Asia 2014, Panasonic Systems Asia Pacific (Panasonic) brought together its innovative technology and wide range of broadcast solutions to create a unique 4K experience for its customers and partners. This year, Panasonic showcased its wireless broadcasting and studio solutions. Its entourage of new products included the Varicam HS with variable frame rates to produce extraordinary high-definition imagery; lightweight, wireless and compact handheld camcorder; ultimate photo/video hybrid Digital Single Lens Mirrorless camera; and high brightness portable LCD and laser projectors with angle free installation capabilities.

1.Panasonic Professional Broadcasting

Varicam 35 – 4K World

Panasonic unveiled the 4K camera/recorder, VariCam® 35 (AU-V35C1), a first in Asia, that incorporates a newly-developed super 35mm MOS image sensor and AVC-ULTRA family of video codecs. The new camera’s superb image handling in multiple formats including 4K, UHD, 2K and HD makes it an unparalleled tool for high-end filmmaking, commercials, episodic production as well as shooting live events in 4K. Among the camera/recorder’s top-level production features are the capability to shoot real-time, with high frame rates and variable speed 4K recording of up to 120fps, proving the capability for master level 2K/FHD recording; and advanced workflows with parallel simultaneous 4K/ UHD, reference 2K/HD and proxy recordings for in-camera on-set color grading and monitoring/editing ease.
(*The VariCam 35 will be launch in Q4 2014. Price to be announced.)

Varicam HS 1080P High Speed / Variable Frame Rate Camera

Showcased for the first time in Asia as well, Varicam HS features an innovative modular design, the VariCam HS 2/3" camera head docks with the AVC-ULTRA recording module to provide the full functionality and ergonomics of a conventional production camera/recorder. This system flexibility can be expanded with an umbilical cable between the 2/3" camera module Unit (AU-V23HS1) and the recording module Unit (AU-VREC1), providing "box" camera functionality for jibs, cranes and other "remote" camera needs. This common recorder module is also interchangeable with Panasonic’s new s35mm 4K camera module unit, enabling professionals to switch between 2/3" and s35mm camera heads to best suit their creative needs.
The VariCam HS features a range of high-quality recording formats including AVC-Intra Class100 with Varible Frame Rate (up to 240p), AVC-Intra Class200 and AVC-Intra Class4:4:4. Both AVC-Intra Class200 and AVC-Intra Class4:4:4 deliver spectacular performance in applications where image quality is of utmost consideration. The VariCam HS also features Panasonic’s Emmy® Award-winning Chromatic Aberration Compensation (CAC) technology to minimize lateral chromatic aberrations and dramatically improve the Modulation Transfer Function (MTF) of the optical system.
(*The VariCam HS will launch Q4 2014. Price to be announced.)

AJ-PX270 – Lightweight, compact & wireless connection

Panasonic’s first P2 HD handheld camcorder with AVC-ULTRA recording combines the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility. It features newly-developed high-sensitivity, low-noise 1/3" 3-MOS imagers to produce stunning pictures, even in low light conditions.
This is the ultimate news acquisition tool. The PX270 will be equally suitable for a wide range of sports, corporate, educational event applications. Networking functions allow for proxy video to be automatically uploaded to the cloud and for compatibility with a planned cloud workflow. The PX270 features a Wireless LAN function over a mobile 3G/4G/LTE network. Accessing these wireless features, PX270 operators can easily uplink low-bit rate proxy data and full-quality broadcast content. The handheld camera’s network function makes the production workflow more efficient and accelerates the broadcasting workflow from shooting to on-air.
(AJ-PX270 is currently available in the market)

2M/E Live Switcher with advanced operations, functionality & style (AV-HS6000)

The new AV-HS6000, a powerful, cost-effective 2 ME switcher with 32 HD-SDI plus two DVI-D inputs, 16 HD-SDI outputs, 16 keyers, four independent MultiViewers, expandable clip storage, a Web server and many other advanced features. The HS6000 is a great tool for advanced production in house of worship, sports, broadcast, staging, and education.
The HS6000’s sleek design is enhanced by an ergonomic button layout with OLED source labeling, active thumbnail touch buttons for intuitive clip access, and many other technical director-friendly features. This newly designed, easy-to-use graphical control feature supports an accurate, intuitive workflow; with quick access for each M/E to wipe patterns, shot memories, event memories and other important functions. The HS6000 supports HD and SD multi-format signals, real-time, high-quality chroma keying employing the powerful Primatte®* algorithm
(*Primatte® is a registered trademark of IMAGICA DIGIX Inc)

4K Digital single lens mirrorless camera - AG-GH4U

Panasonic announced the ultimate photo/video hybrid Digital Single Lens Mirrorless (DSLM) camera AG-GH4U, the successor of AG-GH4U which created an industrial sensation with its outstanding video recording performance. The image quality for both photo and video is dramatically improved by crystallizing Panasonic’s cutting-edge technologies to meet professional needs for both photography and videography. AG-GH4U further evolves to bridge the gap of consumer video camera and professional video camera. One of the most prominent advance is unlimited*1 4K video recording (Cinema 4K: 4096x2160 / 24 fps and QFHD 4K: 3840x2160 / up to 30 fps) in MOV/MP4*2. The DMC-GH4 is also capable of recording Full- HD video with ultra-high bitrate. This comes with an expansion interface unit with SDI outputs and XLR inputs, with these, it converts a DSLR into a professional video camera in 4K spectacularity.

*1 Motion image can be recorded up to 29 min 59 sec depending on the recording format and the camera’s sales area.

2.Panasonic Professional Display Products

Durable and Professional 4K Large Displays

In line with growing interests in the 4K arena, Panasonic launched its professional 4K resolution (500cd/m², 3,840 x 2,160 pixels) LED backlit LCD displays, 98” TH-98LQ70 and 84” TH-84LQ70. Its Adaptive Enhancement technology up-converts non-4K sources to a higher level of picture quality, transforming ordinary Full HD resolution and PC signals into breathtakingly, vivid images.

World’s1 First WUXGA High Brightness Portable LCD Projector

The PT-VZ575N (4,500 lm) series offers an ideal blend of outstanding picture quality, low total cost of ownership, flexible installation, and collaborative functionality. Besides having 7,000 hours2 of maintenance-free operational life, its Screen Adjustment function allows projection onto curved or angled surfaces. Besides being able to use PC and mobile devices with iOS/Android compatible Panasonic applications and Wireless Manager ME 6.2 software for Windows®/Mac PC for multi-user wireless projection for wireless models such as PT-VZ575N, projection through Miracast™-compatible device is also possible. Moreover, wireless models also feature DIGITAL LINK function which allows transmission of HDMI, uncompressed HD digital video, audio and control signals (Ethernet, RS-232C) for up to 100m through a single CAT5e (STP) cable or higher, thus reducing cost and complexity of installation, ideal for classrooms and meeting rooms.

Panasonic’s First 6,000 lumen 1-Chip DLP™ Laser Projector

PT-RZ670 series are capable of 360-degree rotation (angle free installation) and its lamp and filter-free design allow maintenance-free up to 20,000 hours3 , thus reducing total cost of ownership. Beside its DIGITAL LINK function that boosts installation efficiency, the projector has built-in Geometry Manager Pro software and optional upgrade kit (ET-CUK10) that enables auto screen adjustment by camera, thus reducing time and resources for edge blending and colour matching for projections onto specially shaped screens. Hence, the WUXGA projector is ideal for museums, control rooms and digital signage application.

For more photos of the event, visit the Google+ album here.

1 For LCD projectors in the sub-5kg category as of June 2014
2 Eco mode
3 Depending on usage environment

About Panasonic Asia Pacific

Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The company focuses on promoting its Business-to-Business portfolio, such as in the field of energy solutions, whilst maintaining solid Business-to-Consumer growth, in line with the group’s global direction.
The region has 45 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business. Based in Singapore, Panasonic Asia Pacific regional headquarter encourages locally-initiated energy solutions partnerships and businesses. Panasonic Asia Pacific will continue to promote green innovation and reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.

About Panasonic Systems Asia Pacific

Panasonic Systems Asia Pacific (PSY) today is the regional sales office for integrated systems solutions. Its products include Professional AV, Digital Signage, Broadcast equipment, Office Document & Communication Equipment, Security Systems and Toughbook. As a complete solutions provider, the Company offers customers with B2B services in consulting, systems integration application development & installation. PSY is fully responsible for systems business sales performance and after- sales services for all the product categories under its purview.

Issued by Panasonic Systems Asia Pacific. For media queries, please contact:

For more information regarding Panasonic Broadcast Products, please contact:

Gary Tan
Strategic Management
Email: gary.tan@sg.panasonic.com
Tel: +65 6277 7228