LUMIX DESIGN aspires to create tools that respond to the passion of the photographer.

Form and function give shape to the heart’s emotions;
every part feels right and precisely where it needs to be.
Hands sure of what to do enable eyes to stay fixed on the subject.
In forming the ideal tool, our aim is to create a camera you can use instinctively
with precision control for maximum shooting pleasure.

Like a chisel in the hands of a master carpenter,
or a brush wielded by an expert calligrapher,
tools are carefully refined to enable excellence.

Turning motion into art, the best tools feel familiar to hand and heart.
Certain tools even become irreplaceable extensions of the self.
Elegantly refined, appealing far beyond their function,
authentic photographic tools possess ineffable power and beauty.
This is the spirit that animates the LUMIX S Series.