https://myprofile.panasonic.eu/login?lang=en_GB&{0} /servlet/saml/logout4eu?{0} //gwapi.store.panasonic.co.uk/api{0}?client_id=1CF6791D-7630-4D77-8BE6-23EA1D884409 £ #,###.00 010 {0} items in your basket false false thumbnail 010 //gwapi.store.panasonic.co.uk/en/Widgets/Fluid/{0} //gwapi.store.panasonic.co.uk/products/MultipleInStock/Fluid/{0}
Products in your basket Amount Price
  • Sub-total:incl. VAT

Special Offer

Select colour
Please add quantity{0} in stock

Special Offer

Added to your basket

  • Sub-total:incl. VAT

Sorry, an unexpected error has occurred. Please close this window and try again.

Select colour
Shop Buy direct from Panasonic Where to Buy In stock /content/dam/Panasonic/EC-icon/icn-stock-in.png In stock Out of stock /content/dam/Panasonic/EC-icon/icn-stock-out.png Out of stock Coming soon /content/dam/Panasonic/EC-icon/icn-stock-soon.png Coming soon Panasonic true false Please accept our Cookie Policy to add to basket Please accept our Cookie Policy to add to basket Visit Panasonic Direct Online Shop Photo of {0}

Vicky Lawton

Vicky Lawson

Vicky Lawton is a professional advertising photographer working out of the famous Rankin studios in London. Her shots have graced campaigns for some of the world’s largest beauty and fashion brands. For this project, she worked with SPKTRM Beauty. They’re a US based makeup company that champion natural beauty. SPKTRM were the first beauty brand to ban retouching for any of their marketing and they offer over 50 shades of foundation to match a wide range of skin tones.

Vicky selected the LUMIX S1R because of the way the camera renders skin tones and with the quality of the files she was confident enough to drop the images straight into the final brochure layout on set. This allowed Vicky to send the files directly to SPKTRM in the US for approval. Shoot to delivery of files completed in one day.

Vicky and SPKTRM selected a diverse range of models to match the range of SPKTRM products. Each subject was selected through their Instagram channels and some had never been in a professional studio before. This meant that putting each model at ease was essential. But with the LUMIX S1R, its size and mobility compared to her usual medium format camera meant that she could converse and create intimacy with the models without compromising on image quality.

Our website uses cookies and similar tools to improve its performance and enhance your user experience and by continuing to use this website without changing your settings, you consent to their use. To find out more about the cookies we use or how to change your settings, please see our Cookies Policy. OK See More