Bringing balance to People, Society and the Planet: Panasonic’s holistic Japanese innovations and Green IMPACT vision on show at IFA 2025

Panasonic showcases its newest innovations, recent milestones, and forward-looking commitment to a more sustainable future.

Highlights

• Japanese Technology: Showcasing the precision, craftsmanship and trusted quality of Panasonic’s Japanese engineering, built on over a century of innovation
• Holistic Wellbeing: Creating healthier, more balanced lifestyles through products designed around inner, outer, spatial and social wellbeing
• Expanded kitchen range: introducing the New Flex Air Fryer for healthy cooking in style, and in larger quantities; a great addition to the newly expanded kitchen range, including the new Blender & Soup Maker, Table-Top Multi-Cooker, and Rice Cookers
• Personal care innovations: introducing the brand-new ES-WF71 Eyebrow & Facial Hair Trimmer and the ES-EF10 Eyebrow & Face Epilator, and showcasing the Japanese Blade Technology of the Series 900s palm-sized 5-blade shavers
• Technics’ 60^th anniversary: a dedicated Technics area showcasing 60 years of innovation and audio engineering including the new SL-40CBT Technics Turntable, blending legendary engineering with modern style and convenience for today’s vinyl enthusiasts. And the award winning AZ100 True Wireless earbuds in a new Midnight Blue colour variation for greater personalisation to your style
• OLED innovation: Delivering next-generation picture quality with Prime Video Calibrated Mode, Calman calibration with ISFccc support, Primary RGB Tandem Panel, and a Thermal Flow aerodynamic cooling systemⁱ
• GREEN IMPACT: Europe’s first Panasonic HX demonstration facilities powered by 100% renewable energy sources opened in Cardiff, UK and Munich, Germany.

At IFA 2025, Panasonic will shine a spotlight on the spirit of Japanese craftsmanship that underpins its TVs, Technics audio systems, personal-care devices, kitchen devices, and smart-home solutions. Located in Hall 27, number 101, the booth invites visitors to experience how precision engineering and thoughtful design translate into everyday wellbeing, from immersive entertainment to healthier living spaces.

With an updated design for 2025, the booth will showcase how Panasonic and Technics’ products help foster inner, outer, spatial and social wellbeing in every room of your house — from the living room to kitchen, and even a teenager’s bedroom.

The newest additions to Panasonic and Technics’ product lineups will also be on display, this includes the award-winning Technics AZ100 True Wireless earbuds, in the newly launched Midnight Blue colour variation, the new SL-40CBT Technics Turntable, and the new Panasonic NF-BC1000 Flex Air Fryer. Plus, visitors can experience exciting presentations from cooking demonstrations in the kitchen, to immersive audio experiences in the dedicated Technics area.

Japanese quality: trusted for over 100 years

Panasonic’s product philosophy is anchored in its heritage, following the Japanese tradition of meticulous craftsmanship that emphasises perfection at every stage of creation.

By infusing modern engineering, cutting-edge technology, and a deep-rooted respect for its heritage, Panasonic delivers precision, reliability, and long-term value that set its home entertainment, Technics audio, and smart-home appliances apart on the global stage— for both consumers and product experts.

Speaking on the company’s IFA showcase, and the new products launched, David Preece, Communications Director, at Panasonic Consumer Products Europe said: “Panasonic’s story began in Japan over a century ago, and our craftsmanship still draws from that rich heritage today. In fact, Panasonic is proud to be the number one home appliance brand in Japan, and the only Japanese brand offering a complete range of electronics and appliances to customers around the world.

“At IFA 2025, we are proud to showcase how our Japanese technologies continue to inspire trust, elevate daily wellbeing, and drive innovation. From our precision-engineered Technics audio, energy-smart kitchen appliances, advanced picture processing performance in our revolutionary OLED TV technology, all the way to our customer-insight-driven personal care innovations, we are demonstrating how Panasonic’s legacy of quality and forward-thinking design creates meaningful experiences for modern lifestyles.”

Designed for holistic wellbeing, launched at IFA

Officially announced at IFA three years ago, Panasonic is continuing its commitment to its “Holistic Wellbeing” strategy, which defines the core benefits of its technologies as caring for inner (bringing balance to our inner body condition), outer (bringing balance to our outer body condition), spatial (bringing balance to our home living spaces) and social (bringing balance to our social community spaces) wellbeing.

In short, all products are designed to help create healthier, more comfortable living, with the aim of improving the wellbeing of individuals and families— and the products on show in Panasonic’s IFA house are no exception.

In the spaces where we relax and recharge, such as the living room, Panasonic’s OLED TVs deliver next generation picture quality. Packed with innovations such as Prime Video Calibrated Mode, Calman calibration with ISFccc support, the Primary RGB Tandem Panel, and the groundbreaking Thermal Flow aerodynamic cooling systemⁱⁱ, these OLEDs set a new standard for stunning visuals.

And with a wide range of models to choose from, there’s a Panasonic TV to elevate every home. Whether it’s enhancing your viewing with a personalised Fire TV experience and hands-free Alexa voice control, immersing yourself in redesigned speakers, subwoofers, and the 360-degree Soundscape Pro audio processor, or taking gaming to the next level with 144Hz refresh rates and Game Mode Extreme—Panasonic has engineered the perfect TV to enrich your space and your lifestyle.

Within the kitchen you’ll find the new NF-BC1000 Flex Air Fryer, which supports inner wellbeing by helping families prepare healthier meals that nourish the body and promote balance from within. With a larger, flexible 9.6L basket, the innovative model is big enough to fit a 30cm pizza, or can be split into two different cooking zones, allowing users to not only cook nutritious weeknight meals, but also ‘fake-aways’ — a healthier way to indulge on the weekends.

Also on show is the NF-GM600/NF-GM400 Table-Top Multi-Cooker; the perfect kitchen allrounder to not only bring inner balance through healthy food, but social balance too, as with its many accessories and pre-set functions it is perfect for dining on international cuisines with family or friends.

Continuing the healthy eating possibilities, you can also find the newly launched MX-HG4401 Blender & Soup Maker, and the SR-DA152KXE / SR-DA152WXE Rice Cooker & Steamers on display. All of which have been thoughtfully designed to simplify cooking routines, reduce daily stress, and reignite creativity in the kitchen — making it effortless to prepare fresh, healthy meals that support nutritional wellbeing.

Step into the teenager’s bedroom and you’ll find the Panasonic SC-GNW30 Personal Surround Sound System, perfect for when your teenager wants to zone out and listen to music, watch TV, or game, but still hear the call for dinner. Or for when they want to block out the world, you can also find the RP-HB630B over the ear headphones, designed with up to 72 hours playtime for experiencing powerful, robust bass —thanks to the 30mm driver, neodymium magnet and Extra Bass System (XBS)— around the clock.

For today’s generation of creative storytellers, Panasonic’s commitment to creator-driven innovation has come to life over the last 18 months with the launch of the LUMIX S9, S1RII, and S1II. These three cameras are built for creators who demand professional performance without compromise, from agile social storytellers to high-end filmmakers. Paired with the intuitive LUMIX Lab app, it makes shooting and editing seamless, while its multiple colour variations ensure it can match any creator’s personal style.

Over in the bathroom, many of the personal care products that help us look after our outer wellbeing will be on display, such as the EH-NA9N/NA7M hairdryers with fast drying, heat control, and nanoe technology for healthy hair every day. As well as, the new ES-WF71 Eyebrow & Facial Hair Trimmer, and the ES-EF10 Eyebrow & Face Epilator for effortless grooming that’s gentle on skin.

Further innovations come in the form of the men’s grooming series, specifically the Series 900s palm-sized 5-blade shavers —which pack 70 years of Japanese craftsmanship into a palm sized compact body— and the MULTISHAPE with an incredible 9 attachments for every style. The Series 900s palm-sized 5-blade shavers combine a one-of-a-kind minimalist ergonomic design with USB charging (Type-C) and a travel case. Featuring a high-performance 5-blade system and powerful linear motor delivering 70,000 cuts per minute, they use Japanese Blade Technology ensuring an incredibly close shave.

Celebrating 60 years of Technics

As 2025 marks Technics’ 60th anniversary, the dedicated Technics space goes beyond simply showcasing new products. It highlights how six decades of audio engineering and innovation have shaped every Technics creation—from the SL-1200M7B turntable to the CX700 speaker system, as well as the True Wireless range including the EAH-AZ80 the EAH-AZ40M2 and not forgetting the award winning AZ100 earbuds, which are now available in the new Midnight Blue colour variation for even more personalisation.

Visitors to the booth can experience for themselves how the AZ100 earbuds offer best in class audio with a demonstration of the Magnetic Fluid Driver technology —which delivers low distortion, precise bass, and crystal-clear resolution— as well as experiencing the immersive spatial audio, and real-time Adaptive Noise Cancelling Technology that continuously adjusts to your environment.

Also on display will be the new SL-40CBT Technics turntable, which not only benefits from Technics’ legendary audio engineering but also introduces a fresh contemporary design and convenient new features aimed at both Hi-Fi users and modern home audio lovers. These include wireless connectivity, for greater flexibility of use; newly designed S-shaped aluminium tonearm, for ultra-precise vinyl groove tracking; and optimised vibration resistant insulator feet, so you can put your turntable in the best environment within the home without sacrificing stability or sound quality.

Making a positive GREEN IMPACT

Guided by the Create Today, Enrich Tomorrow (CTET) ethos, Panasonic’s Holistic Wellbeing philosophy also extends beyond individual needs, encompassing the broader impacts on society and the planet, ultimately leading to products and solutions that are not only user-friendly but also environmentally conscious.

For instance, Panasonic prioritises modular designs that extend product life cycles, enhancing repairability and reducing waste. The integration of IoT technology for predictive maintenance further supports sustainability by minimising resource use and promoting efficient energy consumption. Every innovation is created within a framework that balances personal wellbeing with planetary responsibility.

This is supported further by Panasonic’s GREEN IMPACT commitments to contribute to a more sustainable future. An example of these commitments in action is the Panasonic HX business strategy, which focusses on the decarbonisation of the business and its value chain through implementing resilient clean energy supplies. In fact, hydrogen fuel cells have recently been installed at two Panasonics sites, one in the UK and one in Germany.

In addition, Panasonic Manufacturing UK has opened Europe’s first Panasonic HX demonstration facility to be powered by 100% renewable energy sources, in Cardiff, UK. To enable greener manufacturing, the 50-year-old plant has been fitted with a combination of hydrogen fuel cells powered by green hydrogen, solar PV, and battery storage, that’s managed by Panasonic’s proprietary Energy Management System (EMS).

While a pilot project, at Panasonic’s Customer Experience Centre (CXC) in Ottobrunn, near Munich, Germany, boasts 5 hydrogen fuel cells of 10kW power and a photovoltaic system to generate 100% green electricity. This decentralised approach to energy demand management increases the company’s energy resilience to deliver wide-ranging operational and sustainability benefits.

Panasonic is also ahead of its net zero factories goal, with 45 of its more than 200 Panasonic Group factories attaining net zero CO₂ emissions, which exceeds its goal of 37 factories by this time. All factories will gain this status by 2030.

Join Panasonic at IFA 2025, in Hall 27, booth 101, to experience the latest in Japanese Technology and products designed around inner, outer, spatial and social wellbeing, as well as immerse in Technic’s legendary audio engineering.