Philosophy & Business
Panasonic is committed to creating a better life and a better world,
continuously contributing to the evolution of society and
to the happiness of people around the globe.
Philosophy
Panasonic's brand slogan “A Better Life, A Better World” aims to concisely express our Basic Management Objective in the modern era established by founder Konosuke Matsushita.
This Basic Management Objective embodies our mission and devotion, and as the heart of our management philosophy, it has served as the foundation for all our management activities.
Basic Management Objective
Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.
Company Creed
Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.
Seven Principles
Contribution to Society
Fairness and Honesty
Cooperation and Team Spirit
Untiring Effort for Improvement
Courtesy and Humility
Adaptability
Gratitude
Based on its management philosophy, Panasonic will continue to help solve social issues and contribute to further development in order to bring about a bright new future.
Business Segments
Panasonic Corporation is comprised of various business domain companies, from AV to home appliances, to industrial solutions and other consumer electronic products. Each company has its distinct R&D, production, and sales functions that satisfy specific consumer needs worldwide.
As of April 1, 2019
Appliances Company
We provide products and services for a wide range of spaces, from homes to offices and stores, focusing on B2C businesses such as home appliances, beauty, and health, and B2B businesses such as cooling and heating appliances for commercial use, devices, energy etc.
Main products
Development, manufacture and sales of consumer electronics (such as flat panel TVs, refrigerators, washing machines, personal-care products, microwave ovens, home audio equipment, video equipment, vacuum cleaners, rice cookers), air-conditioners (such as room air-conditioners, large-sized air-conditioners), cold chain (such as showcases), and devices (such as compressors, fuel cells) related products.
Life Solutions Company
From the business field of electric components, housing materials and construction, we offer comfortable space and enriched time from every aspect of lifestyle, including housing, offices, commercial facilities and smart towns.
Main products
Lighting fixtures, wiring devices, Home Automation Systems, water-related products, interior furnishing materials, ventilation and air-conditioning equipment, Residence and Urban Development, and Electric Power-Assisted Bicycle.
Connected Solutions Company
In the six priority business segments "Distribution", "Logistics", "Entertainment", "Public", "Avionics" and "Manufacturing", we provide "connected values" to our B2B customers.
Main products
Development/manufacturing/sales of products, system integration/installation/support and maintenance service and operation for target areas such as aviation, manufacturing, entertainment, retail, logistics and public.
Automotive Company
The Automotive Company’s business field includes in-vehicle infotainment, in-vehicle electronics, automotive mirrors and motorized systems such as automotive batteries. The company provides innovative devices and solutions for changing lifestyles while traveling, reducing driver load and environmentally friendly vehicles.
Main products
The development, manufacture, and sale of electronic components, Next-generation cockpit systems, Navigation systems, ETC onboard units, Camera modules, Onboard charging systems, and Inverter-integrated compressors.
Industrial Solutions Company
The Industrial Solutions Company proposes an extensive range of solutions in the B2B business areas including electronic components, FA and industrial devices, electronic materials and batteries.
Main products
The development, manufacture, and sale of electronic components, electromechanical and control devices, electronic materials, semiconductors, liquid crystal panels, motors, primary batteries, and rechargeable batteries.
China & Northeast Asia Company
With the needs of the Chinese market in mind, China & Northeast Asia Company will contribute to creating a better living space through integration of its traditional strength in home appliances and residential equipment, as well as enhancing the supply chain for fresh food with cold chain at its core.