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These Terms and Conditions cover not only your first application but also any further hires, and all other dealings authorised by the same signatory, unless otherwise advised by either party. The Lumix S Loan Scheme is only open to residents of the United Kingdom and Ireland. Any requests made from outside of this area shall not be considered.


New applicants will be required to fill in the relevant form to request a loan of LUMIX S kit. This loan is offered to professional photographers . A criteria will be applied to each individual application and Panasonic will then determine whether the application has been accepted.

Panasonic reserve the right to reject an application. All decisions made by Panasonic shall be final and no correspondence shall be entered into.

New applicants may be subject to a thorough identification process All information submitted as part of the verification and application process will be treated in the strictest confidence; and shall only be passed on once the application has been successful in order for the loan to be sent out to the customer.

All required sections of the form must be filled in by the new applicant. Should any required fields be incomplete or incorrect then Panasonic reserve the right to decline the application automatically.


The equipment loan shall be arranged by DK Audio, a Company working with Panasonic to provide this Loan Scheme.

Panasonic shall approve or reject new applications for the loan request at its discretion. Should applications be successful Panasonic will pass on the applicants’ information to DK Audio. DK Audio will contact the customer and provide a loan agreement to sign and return, and arrange for delivery of the loan products.

Loans shall be provided to the successful applicants for a one week period. Loan products must then be returned to DK Audio in line with their instructions.

Panasonic will contact applicants after the loan period in order to provide further information on the loan product trialled and provide any further assistance required.


Panasonic will collect personal information provided in the application form.. This information will be used for the purposes of administering the loan and for providing further information on the products trialled. We have a legitimate interest in collecting this data for the purposes of administering the loan and for marketing, research and development.

Panasonic and DK Audio are both deemed to be Processors and Controllers in relation to the Personal Information. Both parties will use and process the personal data in accordance with the relevant data protection legislation (including, but not limited to, the European General Data Protection Regulation and the UK Data Protection Act 2018). Please see the Parties relevant Privacy Policies for further information. For Panasonic please refer to


In all successful application, Panasonic shall be provided with the following:

1. A non-exclusive, irrevocable, royalty-free, worldwide, perpetual licence (with a right to sub-licence) to use, edit and/or modify any photographs or videos submitted (including in electronic format, hard copy and in the Promotor’s publications) for purposes connected to the LUMIX Loan Scheme and as described in these Terms and Conditions.

2. Permission for submitted photographs to be published on the Promotor’s website.

3. Permission to identify those who have used the LUMIX Loan Scheme on Panasonic global social media channels and websites.


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