New Hair Straightener EH-HS99 with nanoe™ care Featuring High Straightening Performance and Instant, Effortless Styling

The nanoe^TM Hair Straightener EH-HS99 integrates high-performance plates for instant styling. Boasting a maximum 230-degree C temperature, these heating plates excel in thermal conductivity, achieving uniformly heated plates from corner to corner. Furthermore, an Advanced Stable Heater prevents temperature drops to keep it consistently heated. The result is powerfully straightened hair that lasts approximately 20%^*1*2 longer and approximately 20%^*1*3 shorter straightening time.

^*1 Test results by SGS, Compared with Panasonic EH-HS95 at temperature setting of 200-degree C.
^*2 Test on the time taken to straighten 10 hair bundles each.
^*3 Straightening sustainability test by straightening 10 hair bundles at 1 stroke each.

Daily hair straightener use tends to cause severe hair damage. To avoid such a problem, Panasonic integrates a unique nanoe™ technology in to the hair straightener. nanoe™ are ultrafine particles of water that penetrate the hair through extremely small cracks in the cuticle and then tighten it. nanoe™ contains approximately1,000 times^* more moisture than ions allowing to provide moisture to your hair while styling.
Delivered from a dedicated outlet, nanoe™ gives a silky and shiny finish to the hair.

^* Relative value determined from volume

The EH-HS99 Hair Straightener uses fine Photo Ceramic Plates that suppress color-fading by approximately 30%^*1*2 while reducing moisture loss by approximately 20%^*1*3. Hair damage is minimized even when used daily.

^*1 Test results by SGS, Compared with Panasonic EH-HS95 at temperature setting of 200-degree C.
^*2 The hair bundle weight change before and after straightening 1 stroke.
^*3 Test on the hair bundle color change after 2 months of usage.

The Hair Straightener EH-HS99 is designed for comfortable use to achieve ideal hair styling for every user.
The compact head makes it easy to slide along the hair root to straighten the hair from the root. It also offers an excellent hold on the hair with uniform tension while sliding it all the way to the tips with excellent smoothness. The rounded shape with a dimple to place thumb on provides an easy, comfortable grip while styling.