Subang, 1 April 2016 - An official ceremony was conducted to handover a Fire Fly aircraft which is wrapped with advertisements of Panasonic elite Invert SKY SERIES air conditioners at Sultan Abdul Aziz Shah Airport, Subang. This plane wrap is part of Panasonic Malaysia’s advertising activities to promote their latest line up of powerful cooling comfort solutions air conditioners, the SKY SERIES. As this new range (launched just last month) is named SKY SERIES, Panasonic decided to expand their advertising to the skies or also known as SKY advertising to launch their first ever aerial advertising.
Selecting Fire Fly for this plane wrap collaboration, Panasonic is confident to receive the additional mileage they are targeting for, even in the skies. Stationed at the famous and strategic Subang Airport, Panasonic Malaysia finds this airline an excellent partner to target businessmen who frequently travel in and out of Klang Valley.
Apart from ‘wrapping’ the aircraft with selected visuals, Panasonic will also advertise prominently on the overhead cabin compartment to increase brand awareness. Not stopping at that, Panasonic also advertised in in-flight magazines focusing on the new elite Inverter SKY SERIES air conditioners.
“We will be spending up to RM600,000 on this exercise alone. We believe with this move, we will be able to increase our SKY SERIES branding, targeting affluent businessmen. Apart from the traditional marketing activities that we have planned out, we believe that such a step is important to differentiate ourselves from the rest of the competition” said the Managing Director, Mr Cheng Chee Chung.
About Panasonic Malaysia Sdn Bhd
Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.