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Campaign conditions "LUMIX S Series Promotion "*.

Campaign conditions "LUMIX S Series Promotion "*.

1. Organizer

The organizer of the "LUMIX S series Promotion" campaign (hereinafter “Campaign”) is Panasonic Marketing Europe GmbH with its registered office at Hagenauer Strasse 43, 65203 Wiesbaden (hereinafter "we").

2. Guarantee extension and conditions of participation

The guarantee extension of 1 years* for the respective product (LUMIX DC-S5KE-K/DC-S5E-K, hereinafter “Promotional Product”) which is part of the Campaign will be extended by 2 additional years free of charge if you purchase a Promotional Product - in the campaign period from 01.10.2021 to 31.12.2021 (hereinafter “Campaign Period”) at any of our authorized shops - and register the Promotional Product from 01.10.2021. to 31.01.2022 in accordance with these Campaign conditions on our Campaign page at

Learn More page in Sweden, Denmark, Finland, Norway

LUMIX S - LUMIX S System Cameras - Panasonic Sverige
Læs mere om LUMIX S System Cameras - Panasonic Danmark
Lisätietoja tuotteesta LUMIX S System Cameras - Panasonic Suomi
LUMIX S - LUMIX S System Cameras - Panasonic Norge

or LUMIX PRO in Sweden


My Panasonic page in Sweden, Denmark, Finland, Norway





To do so, simply create either your LUMIX PRO, Sweden only, or My Panasonic account, depending on availability in your country. If you already have a LUMIX PRO or My Panasonic account then please add the purchased Promotional Products to your product registration.

If you are purchasing an eligible LUMIX DC-S5KE-K, please register at LUMIX PRO (LUMIX PRO (panasonic.eu)). If you purchase an eligible LUMIX DC-S5E-K and have at least one eligible LUMIX PRO lens, please register at LUMIX PRO (LUMIX PRO (panasonic.eu)). If you purchase an eligible LUMIX DC-S5E-K body only, please register at My Panasonic (My Panasonic link of this country). Check which LUMIX PRO products are eligible www.lumix-pro.com

Then register your Promotional Product by providing the following mandatory information:

1) Where was the Campaign Product purchased?
2) Date of purchase
3) Model number of the Campaign Product
4) Serial number of the Campaign Product
5) Upload invoice/receipt of purchase.

The guarantee extension will only be granted if you register within the Campaign Period and provide mandatory details mentioned above. Therefore, please fill in these details when registering the Campaign Product on the respective promotional page (Learn More page/or LUMIX PRO/My Panasonic page, please see URL for landing pages above) within the Campaign Period. Once you have registered, you will be given access to your guarantee extension certificate. It will serve as proof of your registration within the Campaign Period in the event of a guarantee claim.

In the event of a guarantee claim, the guarantee extension certificate and the original purchase receipt with the current invoice number and VAT shown must be presented in order to obtain guarantee service. If the above-mentioned and your personal data is incorrect or incomplete, the guarantee extension will not be granted.

The Promoter will not be held responsible or liable for any technical, hardware, software, server, website or other failures or damage of any kind, to the extent that this prevents the participant from or otherwise obstructs the participant to enter in the Campaign as far as the Promoter is not responsible for it.

Registrations made by fax, telephone, email or post will not be accepted.

Illegible, altered or incomplete registrations or such registrations which are not compliant with these Campaign conditions will be deemed void. If you purchase a kit (camera body and kit lens) DC-S5KE-K please register your kit (containing body and lens) together simultaneously under DC-S5KE-K and not as two single registrations (e. g. body only and lens only). Separate registrations will not be accepted.

3. One year free of charge LUMIX PRO membership

When purchasing a LUMIX DC-S5KE-K  in the Campaign Period at any of our authorized shops, a link available at www.lumix-pro.comregistering the LUMIX DC-S5KE-K camera from 01.10.2021 to 31.01.2022 at the LUMIX PRO webpage at www.lumix-pro.com providing the mandatory information stated in clause 2. of these Campaign conditions and complying with these Campaign conditions, you are also eligible for 1 year free of charge LUMIX PRO membership.

Once registration has been validated by the Promoter you will receive all of the benefits available to full LUMIX PRO Club members, as listed on www.lumix-pro.com for a period of 1 year from registration including the relevant benefits allocated to each level of membership. When one year has elapsed, you can choose to carry on your membership for another year at the existing allocated membership level by paying the fee for the respective membership level at the latest at the end of the period from the date of registration by the Promotor, until a year has elapsed as explained at www.lumix-pro.com. If you then choose not to pay the fee for the existing membership level your membership level will automatically be reduced to the lowest membership level.

You will have a 14 day´s withdrawal right after payment of the fee for carrying on the membership at the existing membership level. More information is available at www.lumix-pro.com.

Upon submission of your online registration, you will be updated as to your membership level and a unique membership number will be allocated to you and a welcome pack will be distributed, the membership number and welcome pack will be required to redeem the services relevant to the allocated membership level. For further information please refer to the FAQ’s at www.lumix-pro.com.

The Promoter will not process a registration application if the correct information has not been provided during the Campaign Period, a membership level has already been allocated to you and the registration has already been validated.

You will receive your welcome pack [including your membership card] within 6 weeks from the date of registering at LUMIX PRO. Registrations made before or after 01.10.2021 to 31.01.2022, will not be eligible for this Campaign.

The Promoter reserves the right to verify the eligibility of all registrations to protect itself against fraudulent, invalid or repetitive registrations including, without limitation, to require the participant to prove that the participant did not return the Promotional Product  within the period of 28 days from the date of registration. Registrations, if the  Promotional Product(s) have been returned, bad faith or fraudulent registrations that otherwise do not meet these Campaign conditions will be invalidated and the membership obtained through this Campaign will be annulled.

For those who are resident in the EEA, Promotional Products imported from outside the EEA or products which are counterfeit or infringe the intellectual property rights of the Panasonic group of Companies in any way will not be eligible for this Campaign. For the avoidance of doubt, this shall mean that these products will not be eligible for registration and will not benefit from any of the benefits of the Campaign and the one year free of charge LUMIX PRO membership provided under LUMIX PRO.

4. Participants

Participation is possible from the age of 18.

5. Our guarantee conditions

In all other respects, the general guarantee conditions apply, which can be found at:



6. Data protection

Our privacy policy applies, which can be found at:


7. Miscellaneous

The guarantee extension and the 1-year free LUMIX PRO membership offered under this Campaign are non-exchangeable, non-transferable and there is no cash or credit alternative available.

By participating in this Campaign, you will be deemed to have read and accepted these Campaign conditions.

The Promoter reserves the right to amend these Campaign conditions at any time and to amend or withdraw this Campaign at any time.

8. Ineffectiveness of individual clauses

Should any clause of these Campaign conditions be invalid, the validity of the remaining Campaign conditions shall remain unaffected.

If you have any further questions, please contact the Panasonic Customer Care Center by telephone:

Sweden +46 (0) 8 566 426 88
Denmark +45 369 277 99
Norway +47 210 339 99
Finland +358 923195432

(Business hours: Mon. - Fri. 09:00 to 17:00, excluding public holidays).