This is a common “warning” given out to anyone who straightens their hair with any regular frequency, by well-meaning onlookers.
The facts are a little more complex than that. While regular heat styling can certainly put stress on hair, with proper care and maintenance, it’s possible to make sure your hair stays healthy and strong, no matter how often you decide to style it.
Hair protectants are designed for an important purpose – to protect your hair! So always ensure they are used according to the product’s directions, prior or after straightening. Not only will they protect the hair shaft, but they will also help to keep your locks looking smooth and shiny, by reducing breakage or damage, which can give hair a dull, brittle and rough look.
Choosing the right hair straightener for the job is also an important part in making sure your hair stays strong. Rather than simply looking for a straightener may only heat up, look at additional features that may also be included. The Panasonic’s Nanoe technology hair straightener is designed to help your hair retain moisture, keeping it hydrated, shiny and in good condition.