Key functions for new LUMIX full frame mirrorless camera revealed at CES 2019

7^th January 2019 - Following the development announcement at Photokina 2018, Panasonic has unveiled key features of the new LUMIX S full-frame mirrorless camera at CES 2019. The LUMIX S full-frame mirrorless cameras and lenses will be available from the end of March 2019.*

A whole new style of photo expression with High Dynamic Range Still Photo: HLG Photo Mode

HLG Photo allows images to be shot with a wider dynamic range. Rich, precise colour expression as close as possible to visual memory is enabled by reproducing both glaring lights and dark shadows that were likely to be overexposed or underexposed.

HLG Photos are produced as an HSP file. The user can playback these vibrant images on the latest Panasonic HLG-compliant 4KTV via HDMI cable connection or other HLG-compliant devices. It is also ideal for photo presentations by photographers.

High Resolution Mode: Stunning details with a realistic sensation

Taking advantage of the Body I.S. (Image Stabilizer) mechanism, eight consecutive images are automatically shot while shifting the sensor. These eight images are synthesized into a single image by the new Venus Engine, which boasts high-speed signal processing. Precise details are faithfully reproduced to be saved as a beautiful, highly realistic image. This mode is ideal for taking natural landscapes or fine art objects with delicate details.

In situations where the scene includes moving subjects, sub-options are available to suppress motion blur, enabling photographers to use this mode just like when they shoot in a normal photo shooting mode.

*Availability date may vary depending on the sales area

*Design and specifications are subject to change without notice

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About LUMIX

LUMIX is the photographic brand of the Panasonic Corporation. Established in 2001 and in 2008 launched the World’s first Mirrorless interchangeable lens camera. With the launch of the GH5, LUMIX was propelled into the Professional market, a position that was further cemented with the subsequent launches of the LUMIX G9 and GH5s.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of Euro 61.4 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company