Vice-President, Marketing & Brand Management
Janet Gillespie brings over 25 years of B2B and B2C experience to her role as Vice-President, Marketing & Brand Management at Panasonic Canada Inc.
The opportunity to work with a heritage brand with a strong reputation in the market is one of the reasons that Janet joined the Executive Team in March 2013. Janet’s diverse B2B and B2C background allowed her to see the opportunity to help shift Panasonic’s marketing strategy to embrace digital marketing and e-commerce. Janet was excited by the idea of helping to move the company towards a more mature digital marketing model shifting from a traditional way of communicating to focusing on building relationships with customers through meaningful and authentic conversations and experiences.
Known for her tenacity, ability to collaborate across teams and drive innovation, Janet believes change is essential for continued business success. She is continually influencing others to embrace the evolving direction of the organization.
Prior to joining Panasonic, Janet held the position of VP, Marketing at XM Canada Inc., a satellite radio service company. She also worked as Director, Carrier Sales for Palm Canada Inc., a global company that specialized in smartphones and personal digital assistants under the Palm™ and Treo™ brands.
Janet has a diploma in business administration from Humber College and has completed executive education programs in marketing and strategy from Queen’s School of Business. She has also completed an executive program on negotiation from Harvard University.
When she’s not spearheading innovation at Panasonic, Janet enjoys travelling, cooking, gardening, reading, yoga, rowing and spending time with her beloved son, Alex.
Quote: “The sheer diversity of the company with its breadth of products and markets keeps me constantly learning and stimulated. The excitement of launching new product categories and entering into new markets, along with the truly great people I work with across various departments and divisions, is what makes my job so exciting. Coming to work presents new challenges every day which encourages me to continuously be thinking of how we can do things differently and more efficiently. I am most passionate about the people I work with and making changes that show demonstrable results.”
One word that best describes Janet: forward-thinking