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Sharing the Passion

Sharing the Passion

Panasonic is committed to "Sharing the Passion" of athletes with people around the world and connecting people who are passionate about sports and the Olympic Games.

Sharing the Passion

Official Worldwide Olympic Partner for 30 years

As an Official Worldwide Olympic Partner for three decades, Panasonic has met the stringent demands of professional broadcasting and assured smooth operation even in harsh environments. Panasonic contributes for the better life and better world through our audio video equipment technology and expertise as a TOP Partner.

TOP Sponsors are integral members of The Olympic Partner (TOP) Program managed by the International Olympic Committee (IOC). TOP sponsors have the privilege of supporting both the Olympic Games and Olympic Winter Games for the entire four-year period. Panasonic is proud to support the Olympic Movement which aims to promote world peace through sports. Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for 30 years, ever since The Olympic Partner (TOP) Program was introduced at the Olympic Winter Games Calgary 1988.

The History of Sharing The Passion >

“Official Ceremony Partner” of the Olympic Winter Games PyeongChang 2018

We are proud to have supported this global event by providing our state-of-art visual equipment to the Opening and Closing Ceremonies, competition venues and broadcasting locations at PyeongChang 2018. Here are some numbers for the solutions and equipment we supplied.

Photos from the Olympic Winter Games PyeongChang 2018

We bought fans some of the best moments from the PyeongChang Games, taken with a LUMIX G9 by Getty Images photographer, Jan Kruger. Jan was given accreditation for the Games enabling him to capture some of those unique and historic events as they happen. The fast, responsive and lightweight LUMIX G9 is the perfect choice for Jan to capture those epic moments from the world of sport that happen in just a fraction of a second.