Since it was unveiled in 2005, eneloop has revolutionized the world of battery power and started the world on a journey towards sustainability. Join us as we take a look at some of the milestones so far.
eneloop tones ocean wins iF Product Design Award
Panasonic eneloop wins big again at iF Design Awards 2017, with judges recognizing the blue-hued limited-edition cells with a coveted award for design excellence.
eneloop dance contest begins
Dance contest featuring eneloop’s original song commences in 2016.
Another iF Product Design Award victory
The eneloop tones organic-themed battery product wins iF Design Award for design and packaging.
10th anniversary website goes live
To celebrate eneloop's 10th birthday, Panasonic launches a special website.
iF Product Design Award Winners
The eneloop tones tropical battery products collect another iF Product Design Award at an event in Germany.
Shipments exceed 330 million
Accumulated total eneloop battery shipments reaches 330 million in March.
eneloop tones forest released
Limited-edition eneloop cells finished in forest colors, including Green Camo, Desert Khaki, Silver Camo, and Emergency Orange is released for fashion and outdoor enthusiasts.
Hello Kitty edition eneloop issued
Popular Japanese animated character Hello Kitty features on a limited series of eneloop batteries for distribution in Asia.
Panasonic eneloop goes global
Panasonic-branded eneloop cells are shipped to overseas markets for the first time.
Wins iF Product Design Award in 2013
New eneloop tones uomo and eneloop tones chocolat products win an iF Product Design Award.
Limited eneloop tones glamorous introduced
A limited run of glamor-themed eneloop cells is issued featuring Pixie Gold, Leopard, Pink, and Pixie Silver colors.
eneloop tones tropical released
A limited-edition eneloop battery series featuring a tropical color scheme hits store shelves.
2,100-cycle eneloop cell released
Fourth-generation eneloop AA/AAA-size batteries are released, now with the ability to be reused 2,100 times. The product can be used immediately, even five years after the previous charge.
The eneloop brand is now known as Panasonic eneloop.
Shipments exceed 300 million
Accumulated total eneloop battery shipments surpass 300 million, representing another huge year-on-year growth surge as more people recognize the benefits of rechargeable batteries.
Wins Good Design Award in 2012
New eneloop tones chocolat product wins a Good Design Award at an annual awards event held in Japan.
iF Product Design Award
The eneloop tones glitter (HR-3UTGA-8SL, 4UTGA-4SL), eneloop pro, and eneloop plus win an iF Product Design Award.
eneloop uomo and rouge debut
Stylish eneloop uomo (HR-3UTGB8UTM) and rouge (HR-3UTGB8RTM) packages are released in a range of cool colors.
Limited Disney character models released
Officially approved limited-edition battery designs go on sale to celebrate the 110th anniversary of Walt Disney's birth.
eneloop global Facebook page launched
As the social networking phenomenon continued to grow around the world, eneloop establishes a Facebook page to communicate and share information with fans more effectively.
Another iF Product Design Award Win
The eneloop tones (HR-3UTGA-8TN) and eneloop stick booster (KBC-D1AS) take a trophy at iF Product Design Awards.
Collects a Good Design Award
The eneloop tones chocolat battery brings home a Good Design Award after an awards ceremony staged in Japan.
Slim waist warmer released
This lightweight rechargeable waist warmer incorporated a built-in heater to gently warm the wearer's stomach and waist. It fitted comfortably and wasn't noticeable when worn under clothing, and proved ideal for use at home or in the office.
eneloop tones chocolat goes on sale
Available in packages of four or eight batteries in various colors, the limited chocolat series was released to celebrate 200 million shipments and featured food-themed colors: champagne, curacao, orange peel, chocolat, café mocha, café au lait, blanc, and green tea.
200 million cells shipped
eneloop builds on its global popularity with accumulated total shipments of 200 million battery cells.
eneloop plus released
An eneloop plus AA-size battery is released featuring enhanced safety technology. The product, aimed at parents with small children, was designed to prevent overheating and short-circuit in the event of accidental misuse.
1,800-cycle eneloop released
New eneloop cell released with the capability to be recharged up to 1,800 times, a 20 percent increase over the previous model. The product further reduced self-discharge with energy retention of 70 percent after five years in storage.
eneloop pro debuts
A high-capacity eneloop pro AA-size cell is developed and released in 2011. The product is ideal for powering high-current-dependent devices such as camera strobe flashes, wireless keyboards, mice, game controllers, and radio-controlled toys.
Shipments reach 150 million cells
Accumulated total shipments of eneloop battery cells reach 150 million globally, an increase of as much as 50 million units in just one year.
Grand Prize in Design for Asia Awards
More eneloop universe products take out Grand Prize in Design for Asia Awards organized by Hong Kong Design Center.
Finalists in the International Design Excellence Awards
Our eneloop lamp (ENL-Y1S) and eneloop portable solar set (SSL-SBWL3AS, SSL-SBSL3AS) collect International Design Excellence Awards at an event staged in Los Angeles, California.
Products collect Good Design Awards
The eneloop neck warmer (ENW-NW2S), eneloop tones (HR-3UTGA-8TN), eneloop lite, and eneloop stick booster (KBC-D1AS) are honored with Good Design Awards in Japan.
eneloop tones glitter hits the shelves
Eight different-colored batteries are packaged together, including a limited-edition glitter series containing purple, pink, orange, yellow, bright green, bright blue, silver, and black, and all with a sparkly glitter finish.
eneloop lite unveiled
A lower-capacity eneloop lite product is released for general household use. This affordable series was ideal for devices with low-to-medium power consumption, such as clocks and remote controllers.
Accolades at Australian Design Awards
The eneloop battery wins recognition across the Pacific at Australian International Design Awards in 2009.
Recognition at iF Product Design Awards
Our eneloop universal charger (NC-TGU01), eneloop solar charger (N-SC1S), eneloop solar light (SSL-LT1S), and eneloop kairo (KIR-SL1S) again take honors at iF Product Design Awards.
Good Design Award 2009
The eneloop soft warmer (ENW-SW3S) wins a Good Design Award in Japan, the forth win for the brand since 2006.
eneloop tones released
Featuring a colorful crayon motif, eneloop tones comprised eight different-colored AA batteries packaged together. Only a limited run of eneloop tones was produced to celebrate 100 million product shipments.
Shipments surpass 100 million cells
The accumulated total eneloop battery shipments reaches 100 million since the product was first introduced in 2005.
eneloop music booster released
With a 9 V DC rechargeable internal battery, the eneloop music booster (KBC-9VS) could be used to power 9 V-compatible devices. A three-step lamp indicated remaining battery level to minimize the chance of interrupted operation.
eneloop lamp introduced
The eneloop universe expands again with the introduction of the rechargeable eneloop lamp (ENL-Y1S). The combined lamp and torchlight was intended for indoor use and featured a contact-less charging system, allowing the user to simply place it on its stand to recharge.
eneloop neck warmer debuts
A rechargeable eneloop neck warmer (ENW-NW1S) is added to the eneloop universe product series. With a built-in heating system, this lightweight accessory was ideal for winter sports and cycling.
Portable solar set released
An eneloop portable solar set (SSL-SBWL3AS/SBSL3AS) joins the eneloop universe product lineup. This portable solar panel with built-in battery gave people the ability to store and use solar energy more easily.
Battery checker and quick charger packages
Packages featuring AA-size eneloop batteries and quick charger or batteries with quick charger and easy checker device are released.
Recharge cycles increased to 1,500
Second-generation eneloop AA and AAA batteries are released with 1,500-cycle recharging capability.
Awarded IDEA prize
The eneloop solar charger (N-SC1S) and eneloop air freshener (CAF-VW10TG) win a Bronze Prize at International Design Excellence Awards 2008 staged by Industrial Designers Society of America and Businessweek.
More recognition at Good Design Awards
The C- and D-size eneloop batteries, eneloop universe charger (NC-TGU01), eneloop solar light (SSL-LT1S), eneloop soft warmer (ENW-SW1S/SW2S), eneloop kairo (KIR-SL1S), and eneloop air freshener (CAF-VW10TG) win Japan's Good Design Award for 2008.
iF Product Design Award winners
The eneloop battery and eneloop solar charger win an iF Product Design Award. Organized by the Hanover Industrial Design Association of Germany, this prestigious independent international award was established in 1953.
eneloop universe products expanded
An eneloop rechargeable solar light, eneloop soft warmer, and an updated eneloop kairo join the eneloop universe family. The solar light captured energy from the sun via an efficient HIT® panel and stored it for illumination at night, while the cordless lap blanket offered comfort to users anywhere.
Products introduced at G8 Summit
Our eneloop universe products are introduced as part of an environmental showcase during the Hokkaido Toyako Summit, raising world leaders' awareness of sustainable technology.
Size C and D eneloop cells introduced
D-size eneloop had triple the capacity of AA eneloop cells (when fitted to appliances accepting D-size cells and used with a spacer) to deliver greater endurance (1.6 times longer operation for C size).
funfun eneloopy website launched (Ended March 2012)
Our mascot eneloopy represents Panasonic's desire to strengthen the bridge between people and nature, and to promote the use of environmentally sustainable products. In 2007, he got his own fun website.
Receives Japan Package Design Awards Gold Prize
eneloop products collect the Gold Prize in Japan Package Design Awards in 2007. The organization aims to raise the public's understanding of packaging and has hosted biennial awards for outstanding work since 1985.
Portable eneloop anka warmer goes on sale
The eneloop universe series expands with the introduction of the eneloop anka portable rechargeable warmer. The versatile cordless warmer could be used in a number of applications, such as on the sofa, in the office, and during sleep.
Air freshener debuts
Portable recharging eneloop air freshener is released as part of the eneloop universe family. This compact air purifier effectively inhibited airborne viruses, allergens such as pollen, and smell from cigarettes and pets.
Mobile booster released
The first models in the eneloop mobile booster series are released. The product recharged USB-compatible mobile devices such as mobile phones using a high-capacity lithium-ion battery. Its compact form made it ideal for travel.
Grand Prize win at Good Design Awards
Category award-winners nominate eneloop universe products as best of the year. Products receive the Grand Prize at Good Design Awards in 2007.
First anniversary campaign a success
As part of eneloop's 1st Anniversary Campaign, a battery checker in the shape of product mascot "eneloopy" is offered as a gift to customers. As production was limited to 5,000 units and the checker was not available for sale, it became a collectable item, and generated interest among consumers.
Good Design Award Gold Prize
The eneloop battery and eneloop charger are recognized with a Gold Prize at Good Design Awards, a prestigious accolade in Japan.
Winter limited-edition products go on sale
Our "eneloop winter special" products are released with a unique package design featuring a Christmas tree or snow-crystal motif.
AAA-size batteries and spacer released
By 2006, eneloop was available in both AA and AAA sizes. A spacer was released, allowing AA sizes to fit devices accepting C- or D-size batteries—ideal for temporary or emergency use.
The eneloop rechargeable nickel-metal hydride battery becomes the first released on the Japanese market on November 14, 2005. First-generation products could be recharged up to 1,000 times. Sizes were limited to AA. The product was offered as an alternative to regular dry batteries. The "eneloop" name was based on the concept of recycling energy.
Panasonic Battery History
Explore some of the revolutionary products and events that have shaped our history since 1923.
Find a store
Efficient, environmentally friendly eneloop is easy to find and buy through a variety of sales channels.
Global Design Awards
eneloop continues to win acclaim from the world’s leading design institutions.